Personal Hygiene in Canada

May 2026 | 55 pages | ID: P2DB341C4D8EN
MarketLine

Abstracts

Personal Hygiene in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. The anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The soap segment includes both bar soap and liquid soaps. The bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Canadian personal hygiene market recorded revenues of $1.3 billion in 2025, representing a compound annual growth rate (CAGR) of 3.5% between 2020 and 2025.
• Market consumption volume increased at a CAGR of 2.0% between 2020 and 2025, reaching 0.7 billion units in 2025.
• The Canadian personal hygiene market consumption volume grew during 2020-25 due to increased hygiene and health awareness, and a rise in ecommerce purchasing.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Canada
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Canada
• Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Canada personal hygiene market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Canada personal hygiene market by value in 2025?
• What will be the size of the Canada personal hygiene market in 2030?
• What factors are affecting the strength of competition in the Canada personal hygiene market?
• How has the market performed over the last five years?
• Who are the top competitors in Canada's personal hygiene market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the Canadian personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered during 2020-25?
7.5. What are the most popular brands in the Canadian personal hygiene market?
7.6. What have been the most significant developments in the Brazilian personal hygiene market?

8 COMPANY PROFILES

8.1. Unilever Plc
8.2. The Procter & Gamble Co
8.3. Colgate-Palmolive Co
8.4. Kao Corp

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Canada personal hygiene market value: $ million, 2020-25
Table 2: Canada personal hygiene market volume: million Units, 2020-25
Table 3: Canada personal hygiene market category segmentation: % share, by value, 2020-25
Table 4: Canada personal hygiene market category segmentation: $ million, 2020-25
Table 5: Canada personal hygiene market geography segmentation: $ million, 2025
Table 6: Canada personal hygiene market distribution: % share, by value, 2025
Table 7: Canada personal hygiene market value forecast: $ million, 2025-30
Table 8: Canada personal hygiene market volume forecast: million Units, 2025-30
Table 9: Canada personal hygiene market share: % share, by value, 2025
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Colgate-Palmolive Co: Key Facts
Table 18: Colgate-Palmolive Co: Annual Financial Ratios
Table 19: Colgate-Palmolive Co: Key Employees
Table 20: Colgate-Palmolive Co: Key Employees Continued
Table 21: Colgate-Palmolive Co: Key Employees Continued
Table 22: Colgate-Palmolive Co: Key Employees Continued
Table 23: Kao Corp: Key Facts
Table 24: Kao Corp: Annual Financial Ratios
Table 25: Kao Corp: Key Employees
Table 26: Canada Size of Population (Million), 2021-25
Table 27: Canada Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 28: Canada GDP (Current Prices, $ Billion), 2021-25
Table 29: Canada Inflation, 2021-25
Table 30: Canada Consumer Price Index (Absolute), 2021-25
Table 31: Canada Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Canada personal hygiene market value: $ million, 2020-25
Figure 2: Canada personal hygiene market volume: million Units, 2020-25
Figure 3: Canada personal hygiene market category segmentation: $ million, 2020-25
Figure 4: Canada personal hygiene market geography segmentation: % share, by value, 2025
Figure 5: Canada personal hygiene market distribution: % share, by value, 2025
Figure 6: Canada personal hygiene market value forecast: $ million, 2025-30
Figure 7: Canada personal hygiene market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the personal hygiene market in Canada, 2025
Figure 9: Drivers of buyer power in the personal hygiene market in Canada, 2025
Figure 10: Drivers of supplier power in the personal hygiene market in Canada, 2025
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Canada, 2025
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Canada, 2025
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Canada, 2025
Figure 14: Canada personal hygiene market share: % share, by value, 2025