Orto AS in Beauty and Personal Care (Estonia)
Orto’s main goal is to maintain its leading position amongst Estonian producers in beauty and personal care. In recent years, Orto, similar to other local players, focused on offering products made from natural ingredients. However, unlike other domestic companies, Orto targets price-sensitive consumers. Still, in order to improve its position amongst Estonians, Orto needs to get away from its previous image, as a low-quality relic from the Soviet era.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic DirectionKey FactsSummary 1 Orto AS: Key FactsSummary 2 Orto AS: Operational IndicatorsCompany BackgroundProductionCompetitive PositioningSummary 3 Orto AS: Competitive Position 2013