Organic Personal Care Market in India 2021
Market insights:
Consumers have become inclined toward organic personal care products because they are made of plant-based ingredients, which are not toxic, cruelty-free, non-GMO, and non-comedogenic. This is because of the growing awareness of the harmful effects of parabens, sulphates, and synthetic chemicals such as propylparaben, formaldehyde, phthalates, and butylparaben used in traditional products. The market was valued at INR 43.51 Bn in FY 2020. It is estimated to reach INR 160.61 Bn by FY 2027, expanding at a compound annual growth rate (CAGR) of ~22.32% during the FY 2022 – FY 2027 period.
Segment insights:
The market is categorized into five segments – skincare, haircare, oral care, colour cosmetics, and other organic personal care products. As of FY 2021, the organic skincare segment dominated the organic personal care market. The hair care and oral care segment have also shown notable growth. The skincare segment is anticipated to dominate the market for the coming because of its popularity among consumers of both tier-I and tier-II cities. The sales volume of organic colour cosmetics is anticipated to grow by 60% in the coming years. This significant rise in sale can be attributed to Indian skin types such as combination-oily, oily-sensitive skin, which are highly sensitive to artificial non-organic cosmetic products due to humid climate changes
Impact of COVID-19:
The COVID-19 pandemic has both, benefited and affected the market. Since all retail outlets, spas, beauty salons, and shopping malls were closed for a prolonged duration during the second wave, key players witnessed a huge dip in their sales volume. The industry experienced disruption, particularly with production, supply chain, and e-commerce delivery.
However, the demand for organic products, as a safe alternative to traditional personal care products full of harsh chemicals, has surged. Organic sheet masks have been ruling the market since May 2021, owing to their effective nature and short-term application process. The demand for essential oils, skincare, and oral hygiene products has also picked up. The demand/sale of organic hand sanitizers has grown by 14% between 2020 and 2021 because of improved awareness of natural ingredients used in these products. These are also the safe alternative to harsh alcohol-based hand sanitizers.
Competitive insights:
Owing to customers’ preference toward personal care products with natural ingredients, major players such as Dabur India Limited and Forrest Essentials Private Limited have generated substantially high net revenues. Start-ups such as Plum, McAffeine, Kama Ayurveda, and SkinKraft have also shown noteworthy performances.
Consumers have become inclined toward organic personal care products because they are made of plant-based ingredients, which are not toxic, cruelty-free, non-GMO, and non-comedogenic. This is because of the growing awareness of the harmful effects of parabens, sulphates, and synthetic chemicals such as propylparaben, formaldehyde, phthalates, and butylparaben used in traditional products. The market was valued at INR 43.51 Bn in FY 2020. It is estimated to reach INR 160.61 Bn by FY 2027, expanding at a compound annual growth rate (CAGR) of ~22.32% during the FY 2022 – FY 2027 period.
Segment insights:
The market is categorized into five segments – skincare, haircare, oral care, colour cosmetics, and other organic personal care products. As of FY 2021, the organic skincare segment dominated the organic personal care market. The hair care and oral care segment have also shown notable growth. The skincare segment is anticipated to dominate the market for the coming because of its popularity among consumers of both tier-I and tier-II cities. The sales volume of organic colour cosmetics is anticipated to grow by 60% in the coming years. This significant rise in sale can be attributed to Indian skin types such as combination-oily, oily-sensitive skin, which are highly sensitive to artificial non-organic cosmetic products due to humid climate changes
Impact of COVID-19:
The COVID-19 pandemic has both, benefited and affected the market. Since all retail outlets, spas, beauty salons, and shopping malls were closed for a prolonged duration during the second wave, key players witnessed a huge dip in their sales volume. The industry experienced disruption, particularly with production, supply chain, and e-commerce delivery.
However, the demand for organic products, as a safe alternative to traditional personal care products full of harsh chemicals, has surged. Organic sheet masks have been ruling the market since May 2021, owing to their effective nature and short-term application process. The demand for essential oils, skincare, and oral hygiene products has also picked up. The demand/sale of organic hand sanitizers has grown by 14% between 2020 and 2021 because of improved awareness of natural ingredients used in these products. These are also the safe alternative to harsh alcohol-based hand sanitizers.
Competitive insights:
Owing to customers’ preference toward personal care products with natural ingredients, major players such as Dabur India Limited and Forrest Essentials Private Limited have generated substantially high net revenues. Start-ups such as Plum, McAffeine, Kama Ayurveda, and SkinKraft have also shown noteworthy performances.
CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. Market definition and structure
CHAPTER 4: MARKET OVERVIEW
4.1. Organic personal care market in India – An overview
4.2. Organic personal care market size and growth forecast (FY 2019 – FY 2027e)
CHAPTER 5: MARKET SEGMENTATION
5.1. Organic personal care market segmentation – Based on products (FY 2020 and FY 2027e)
5.1.1. Organic skin care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.2. Organic hair care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.3. Organic color cosmetics market size and growth forecast (FY 2020 – FY 2027e)
5.1.4. Organic oral care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.5. Other organic personal care products market size and growth forecast (FY 2020 – FY 2027e)
CHAPTER 6: COVID-19 IMPACT ASSESSMENT
6.1. Overview
6.1.1. Positive impact
6.1.2. Negative impact
6.2. Demand for organic hand sanitizers
CHAPTER 7: MARKET INFLUENCERS
8.1. Market drivers
8.2. Market challenges
CHAPTER 8: GOVERNMENT INITIATIVES
8.1. Government initiatives
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Dabur India Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key business segments
Key geographic segments
Note – Financial information covered only for public companies
9.2. Emami Limited
9.3. Bio Veda Action Research Private Limited
9.4. Forest Essentials Private Limited
9.5. Jovees Herbal Care India Limited
9.6. Lotus Herbals Private Limited
9.7. Patanjali Ayurveda Limited
9.8. Shahnaz Ayurveda Private Limited
9.9. Shree Baidyanath Ayurved Bhawan Private Limited
9.10. The Himalaya Drug Company
CHAPTER 10: EMERGING START-UPS
10.1. Emerging start-ups
CHAPTER 11: RECENT DEVELOPMENTS
11.1. Recent developments
CHAPTER 12: APPENDIX
12.1. Research methodology
12.2. About Netscribes
12.3. Disclaimer
COMPANIES PROFILED
Companies
Dabur India Limited
Emami Limited
Bio Veda Action Research Private Limited
Forest Essentials Private Limited
Jovees Herbal Care India Limited
Lotus Herbals Private Limited
Patanjali Ayurveda Limited
Shahnaz Ayurveda Private Limited
Shree Baidyanath Ayurved Bhawan Private Limited
The Himalaya Drug Company
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. Market definition and structure
CHAPTER 4: MARKET OVERVIEW
4.1. Organic personal care market in India – An overview
4.2. Organic personal care market size and growth forecast (FY 2019 – FY 2027e)
CHAPTER 5: MARKET SEGMENTATION
5.1. Organic personal care market segmentation – Based on products (FY 2020 and FY 2027e)
5.1.1. Organic skin care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.2. Organic hair care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.3. Organic color cosmetics market size and growth forecast (FY 2020 – FY 2027e)
5.1.4. Organic oral care products market size and growth forecast (FY 2020 – FY 2027e)
5.1.5. Other organic personal care products market size and growth forecast (FY 2020 – FY 2027e)
CHAPTER 6: COVID-19 IMPACT ASSESSMENT
6.1. Overview
6.1.1. Positive impact
6.1.2. Negative impact
6.2. Demand for organic hand sanitizers
CHAPTER 7: MARKET INFLUENCERS
8.1. Market drivers
8.2. Market challenges
CHAPTER 8: GOVERNMENT INITIATIVES
8.1. Government initiatives
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Dabur India Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key business segments
Key geographic segments
Note – Financial information covered only for public companies
9.2. Emami Limited
9.3. Bio Veda Action Research Private Limited
9.4. Forest Essentials Private Limited
9.5. Jovees Herbal Care India Limited
9.6. Lotus Herbals Private Limited
9.7. Patanjali Ayurveda Limited
9.8. Shahnaz Ayurveda Private Limited
9.9. Shree Baidyanath Ayurved Bhawan Private Limited
9.10. The Himalaya Drug Company
CHAPTER 10: EMERGING START-UPS
10.1. Emerging start-ups
CHAPTER 11: RECENT DEVELOPMENTS
11.1. Recent developments
CHAPTER 12: APPENDIX
12.1. Research methodology
12.2. About Netscribes
12.3. Disclaimer
COMPANIES PROFILED
Companies
Dabur India Limited
Emami Limited
Bio Veda Action Research Private Limited
Forest Essentials Private Limited
Jovees Herbal Care India Limited
Lotus Herbals Private Limited
Patanjali Ayurveda Limited
Shahnaz Ayurveda Private Limited
Shree Baidyanath Ayurved Bhawan Private Limited
The Himalaya Drug Company
