Nevskaya Kosmetika OAO in Beauty and Personal Care (Russia)

August 2013 | 3 pages | ID: N814788C0DBEN
Euromonitor International Ltd

Abstracts

Nevskaya Kosmetika will focus on development of its beauty and personal care and home care products. The plan for 2013 is to launch 50 new products in the market. This local company aims to survive against the tough competition from large multinational players, which offer products in all price segments and support their goods with wide marketing activities. To maintain positive dynamics, the company will target local consumers with lower and middle incomes, who are primarily interested in a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Nevskaya Kosmetika OAO: Key Facts
Summary 2 Nevskaya Kosmetika OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Nevskaya Kosmetika OAO: Competitive Position 2012