Mika as in Beauty and Personal Care (Czech Republic)

April 2016 | 2 pages | ID: M94BF8C2F82EN
Euromonitor International Ltd

Abstracts

The company is expected to focus on promoting and distribution its key products for the foreseeable future as it lacks the marketing budget to initiate more significant changes or support its innovation. It will likely continue losing share to stronger competitors, even though it will try to offset this by offering significant price promotions and discounts, and strengthening its distribution network.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Mika as: Key Facts
  Summary 2 Mika as: Operational Indicators
Competitive Positioning
  Summary 3 Mika as: Competitive Position 2015