Mass Beauty and Personal Care in China

April 2024 | 21 pages | ID: MADA6AD807DEN
Euromonitor International Ltd

Abstracts

After a year of notable decline in 2022, mass beauty and personal care returned to low current value growth in China in 2023, although sales were unable to reach the 2021 level. The largest category in the mass segment remained mass skin care. For years, the mass skin care category was affected by the premiumisation trend, with its growth rates significantly lower than those of premium skin care. The gap between the premium and mass segments therefore narrowed. However, with the slowdown in macr...

Euromonitor International's Mass Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mass Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Mass Beauty and Personal Care in China
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

MASS BEAUTY AND PERSONAL CARE IN CHINA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Mass skin care benefits from the slowdown of the premiumisation trend
Mass hair care registers a continued decline in 2023
Mass sun protection propelled by brands on Douyin
PROSPECTS AND OPPORTUNITIES
Mass colour cosmetics brands will continue to embrace accessibility and agility
Mass products will strive for innovation to become alternatives to premium products
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources