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Mass Beauty and Personal Care in Bulgaria

April 2023 | 21 pages | ID: MC72C763560EN
Euromonitor International Ltd

US$ 990.00

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Overall mass beauty and personal care had a positive performance in 2022, driven by the increased demand for cheaper products in some categories due to high inflation in Bulgaria. This development has particularly positively impacted the performance of private label products in the year. Mass colour cosmetics is one of the best-performing colour cosmetics categories, with growth being driven by the increasing interest of Gen Z in make-up. Brands such as NYX, which targets younger consumers, have...

Euromonitor International's Mass Beauty and Personal Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mass Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
MASS BEAUTY AND PERSONAL CARE IN BULGARIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A positive 2022, with rising private label demand due to high inflation
E-commerce’s growth continues thanks to strong presence of online retailers such as Notino and eMAG
Rising consumer interest in natural products
PROSPECTS AND OPPORTUNITIES
Shift from premium to mass brands due to high inflation and economic instability
Increasingly affordable premium fragrances set to gain share
Significant growth of convenient e-commerce expected
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN BULGARIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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