Marionnaud Parfumeries SA in Beauty and Personal Care (France)

September 2013 | 4 pages | ID: MA46953A1BFEN
Euromonitor International Ltd

Abstracts

Marionnaud Parfumeries is expected to maintain its low price strategy in the short term, and consequently will use promotional prices in order to encourage consumers to open the doors to its stores. Meanwhile, this player is not expected to open new outlets in France, in part because in comparison with its direct competitor, Sephora, it already has the biggest outlet network. This beauty specialist retailer is also expected to invest further in its web store in order to increase its online...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Marionnaud Parfumeries SA: Key Facts
Summary 2 Marionnaud Parfumeries SA: Operational Indicators
Company Background
  Chart 1 Marionnaud Parfumeries SA
Internet Strategy
Private Label
Summary 3 Marionnaud Parfumeries SA: Private Label Portfolio
Competitive Positioning
Summary 4 Marionnaud Parfumeries SA: Competitive Position 2012