Male Toiletries in North America
Summary
Male Toiletries in North America industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Male Toiletries in North America industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men’s, and pre-shave cosmetics - men’s. The aftershaves & colognes segment consists of male fragrances specifically marketed as "eau de cologne" or "aftershave" and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men’s disposable razors & blades segment consists of Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade Fixed Head Disposable Razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men’s segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional "aftershaves".
- The North American male toiletries market value recorded a revenue of $6,045.4 million in 2025, representing a compound annual growth rate (CAGR) of 5.4% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 1.3% between 2020 and 2025, reaching a total of 431.1 million units in 2025.
- In 2025, the North American male toiletries market volume grew by 1.9% annually. The growth is attributed to rising consumer health awareness and a stronger preference for higher-quality, more effective products.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the male toiletries market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in North America
- Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America male toiletries market with five year forecasts by both value and volume
- What was the size of the North America male toiletries market by value in 2025?
- What will be the size of the North America male toiletries market in 2030?
- What factors are affecting the strength of competition in the North America male toiletries market?
- How has the market performed over the last five years?
- Who are the top competitors in North America's male toiletries market?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the North American male toiletries market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered during 2020-25?
7.5. What are the most popular brands in the North American male toiletries market?
7.6. What have been the most significant developments in the male toiletries market?
8 COMPANY PROFILES
8.1. The Procter & Gamble Co
8.2. Edgewell Personal Care Co
8.3. Unilever Plc
8.4. Harry's Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the North American male toiletries market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered during 2020-25?
7.5. What are the most popular brands in the North American male toiletries market?
7.6. What have been the most significant developments in the male toiletries market?
8 COMPANY PROFILES
8.1. The Procter & Gamble Co
8.2. Edgewell Personal Care Co
8.3. Unilever Plc
8.4. Harry's Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: North America male toiletries market value: $ million, 2020-25
Table 2: North America male toiletries market volume: million units, 2020-25
Table 3: North America male toiletries market category segmentation: % share, by value, 2020-25
Table 4: North America male toiletries market category segmentation: $ million, 2020-25
Table 5: North America male toiletries market geography segmentation: $ million, 2025
Table 6: North America male toiletries market distribution: % share, by value, 2025
Table 7: North America male toiletries market value forecast: $ million, 2025-30
Table 8: North America male toiletries market volume forecast: million units, 2025-30
Table 9: North America male toiletries market share: % share, by value, 2025
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Edgewell Personal Care Co: Key Facts
Table 15: Edgewell Personal Care Co: Annual Financial Ratios
Table 16: Edgewell Personal Care Co: Key Employees
Table 17: Unilever Plc: Key Facts
Table 18: Unilever Plc: Annual Financial Ratios
Table 19: Unilever Plc: Key Employees
Table 20: Harry's Inc: Key Facts
Table 21: Harry's Inc: Key Employees
Table 22: North America Exchange Rate, 2020-25
Table 1: North America male toiletries market value: $ million, 2020-25
Table 2: North America male toiletries market volume: million units, 2020-25
Table 3: North America male toiletries market category segmentation: % share, by value, 2020-25
Table 4: North America male toiletries market category segmentation: $ million, 2020-25
Table 5: North America male toiletries market geography segmentation: $ million, 2025
Table 6: North America male toiletries market distribution: % share, by value, 2025
Table 7: North America male toiletries market value forecast: $ million, 2025-30
Table 8: North America male toiletries market volume forecast: million units, 2025-30
Table 9: North America male toiletries market share: % share, by value, 2025
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Edgewell Personal Care Co: Key Facts
Table 15: Edgewell Personal Care Co: Annual Financial Ratios
Table 16: Edgewell Personal Care Co: Key Employees
Table 17: Unilever Plc: Key Facts
Table 18: Unilever Plc: Annual Financial Ratios
Table 19: Unilever Plc: Key Employees
Table 20: Harry's Inc: Key Facts
Table 21: Harry's Inc: Key Employees
Table 22: North America Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: North America male toiletries market value: $ million, 2020-25
Figure 2: North America male toiletries market volume: million units, 2020-25
Figure 3: North America male toiletries market category segmentation: $ million, 2020-25
Figure 4: North America male toiletries market geography segmentation: % share, by value, 2025
Figure 5: North America male toiletries market distribution: % share, by value, 2025
Figure 6: North America male toiletries market value forecast: $ million, 2025-30
Figure 7: North America male toiletries market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the male toiletries market in North America, 2025
Figure 9: Drivers of buyer power in the male toiletries market in North America, 2025
Figure 10: Drivers of supplier power in the male toiletries market in North America, 2025
Figure 11: Factors influencing the likelihood of new entrants in the male toiletries market in North America, 2025
Figure 12: Factors influencing the threat of substitutes in the male toiletries market in North America, 2025
Figure 13: Drivers of degree of rivalry in the male toiletries market in North America, 2025
Figure 14: North America male toiletries market share: % share, by value, 2025
Figure 1: North America male toiletries market value: $ million, 2020-25
Figure 2: North America male toiletries market volume: million units, 2020-25
Figure 3: North America male toiletries market category segmentation: $ million, 2020-25
Figure 4: North America male toiletries market geography segmentation: % share, by value, 2025
Figure 5: North America male toiletries market distribution: % share, by value, 2025
Figure 6: North America male toiletries market value forecast: $ million, 2025-30
Figure 7: North America male toiletries market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the male toiletries market in North America, 2025
Figure 9: Drivers of buyer power in the male toiletries market in North America, 2025
Figure 10: Drivers of supplier power in the male toiletries market in North America, 2025
Figure 11: Factors influencing the likelihood of new entrants in the male toiletries market in North America, 2025
Figure 12: Factors influencing the threat of substitutes in the male toiletries market in North America, 2025
Figure 13: Drivers of degree of rivalry in the male toiletries market in North America, 2025
Figure 14: North America male toiletries market share: % share, by value, 2025
