L'Oréal Turkiye Kozmetik San ve Tic AS in Beauty and Personal Care (Turkey)

April 2017 | 2 pages | ID: L5245F57392EN
Euromonitor International Ltd

Abstracts

L’Oréal became the leading company after Procter & Gamble divested 42 brands to Coty but it might face a greater challenge in colour cosmetics, fragrances and hair care. Brands such as Max Factor, Gucci and Hugo Boss will benefit from greater synergies with Coty than Procter & Gamble, posing greater competition to L’Oréal’s rival brands. L’Oréal aims to maintain its leading position in beauty and personal care, launching new products with sophisticated properties over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 L'Oréal Turkiye Kozmetik San ve Tic AS: Key Facts
Competitive Positioning
  Summary 2 L'Oréal Turkiye Kozmetik San ve Tic AS: Competitive Position 2016