L'Oréal China in Beauty and Personal Care (China)

April 2017 | 2 pages | ID: L3A8820B6A5EN
Euromonitor International Ltd

Abstracts

L'Oréal China, one of the leading players in beauty and personal care in China, offers a wide range of products and services to consumers by adopting digital strategies in marketing and sales. Meanwhile, the company will continue to invest in the new product research and development, to launch more market-tailored products to cater to the needs of consumers, especially younger consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
  Summary 1 L'Oréal China: Key Facts
Competitive Positioning
  Summary 2 L'Oréal China: Competitive Position 2016