Industrias Yama Bolivia SRL in Beauty and Personal Care (Bolivia)
Industrias Yama Bolivia’s commercial strategy is based on distribution and price, with the company focusing on attracting younger consumers by offering affordable products. Yama continues to invest in advertising its styling agents and colourants in order to attract more consumers and improve its brand image. The company is expected to improve its national distribution network over the forecast period in order to increase the size of its consumer base.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic DirectionKey FactsSummary 1 Industrias Yama Bolivia Srl: Key FactsCompany BackgroundProductionCompetitive PositioningSummary 2 Industrias Yama Bolivia Srl: Competitive Position 2013