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India Bath & Shower Market Analysis by Type (Bar Soap, Talcum Powder, Liquid Soap, Shower Gel, Intimate Hygiene) Forecast & Opportunities, 2016-21

August 2016 | 96 pages | ID: I0C2710E393EN
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A growing number of Indian consumers are showing preference for premium bath & shower products and the market for these products recorded double digits growth during 2011-15. Amidst the global economic slowdown, Indian economy has been registering the highest GDP growth among major economies and the country exhibited GDP growth rate of over 7% during 2015-16. Since economic liberalisation and privatisation brought in 1991, Indian economy has come a long way and average Indians have witnessed a rise in their personal disposable incomes and quality of life has improved substantially. Following above mentioned developments, bath & shower products increased penetration in over 98% households and now these products are seeing more changes including improved demand for premium products, thus giving the market a boost in value terms.

India is the world second largest country in terms of population and the consumer base is already high for these products. And, factors like growing disposable income, increasing urbanisation, surging literacy rate and rising internet penetration have changed the consumption pattern in the country, this has been well supported by improvement in the employment opportunities in cities and government’s programs to boost rural income through hike in Minimum Support Prices (MSP) for agricultural produce and other measures.

According to “India Bath & Shower Market Analysis By Type, Forecast and Opportunities, 2016-2021”, the market has advanced with an impressive CAGR of over 11% during review period of 2011-15 and it is forecast to grow with a CAGR of over 5% during 2016-21. The market is nearing towards maturity and the forecast growth is likely to be slower than review period. However, country’s young population is looking for bath & shower products with added benefits and this will help the market to record growth in single digit.

During review period of 2011-15, ‘bar soaps’ category continued to hold the largest market share in the India’s bath & shower market, and other categories accounted for small shares. The prospect for bath & shower products remains bright in India and it is forecast to touch USD 4.48 billion by 2021. As far as competitive landscape is concerned, the market is dominated by Hindustan Unilever, owing to its strong product portfolio of bar soaps, talcum powder & other categories and long presence in Indian market. Rest of the market is a fragmented market with many players operating within different category. India Bath & Shower Market Analysis by Type, Forecast & Opportunities, 2016-2021 elaborates the following aspects of hair care market in the country.
  • India Bath & Shower Market Size, Share & Forecast
  • Segmental Analysis - By Type (Bar Soap, Talcum Powder, Liquid Soap, Shower Gel, Intimate Hygiene) By Company and By Region
  • Supply Chain Analysis
  • Market Drivers & Challenges
  • India Macro Economic Analysis
  • Policy and Regulatory Landscape
  • Micro Market Trends & Developments
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To have a comprehensive understanding of India Bath & Shower market
  • To help bath & shower products’ companies in making informed decision through in-depth knowledge of the macro drivers, challenges and on-going industry trends
  • To obtain competitive advantage over your rivals
  • To add weight to presentations and marketing material
  • To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs
Research Methodology

Marketmonitor uses primary and secondary sources to collect the information and validates them to present the 360 degree view of the industry. Primary research includes interviews with bath & shower products’ companies, retailers and industry analysts while Secondary research focuses on intensive and extensive search of relevant publications i.e. industry magazines, public and private institutions’ industry studies, company annual reports, and other proprietary databases.
1. PRODUCT OVERVIEW

2. RESEARCH METHODOLOGY

3. ANALYST VIEW

4. GLOBAL BATH & SHOWER MARKET OVERVIEW

5. INDIA BATH & SHOWER MARKET OUTLOOK

5.1. Market size and Forecast By Value & Volume
5.2. Market Share and Forecast
  5.2.1 By Product Type
  5.2.2 By Company
  5.2.3 By Region

6. INDIA BAR SOAPS MARKET OUTLOOK

6.1. Market size and Forecast By Value
6.2. Pricing Analysis

7. INDIA TALCUM POWDER MARKET OUTLOOK

7.1. Market size and Forecast By Value
7.2. Pricing Analysis

8. INDIA LIQUID SOAPS MARKET OUTLOOK

8.1. Market size and Forecast By Value
8.2. Pricing Analysis

9. INDIA SHOWER GEL MARKET OUTLOOK

9.1. Market size and Forecast By Value
9.2. Pricing Analysis

10. INDIA INTIMATE HYGIENE MARKET OUTLOOK

10.1. Market size and Forecast By Value
10.2. Pricing Analysis

11. SUPPLY CHAIN ANALYSIS

12. MARKET DYNAMICS

12.1. Drivers
12.2. Challenges

13. TRENDS AND DEVELOPMENTS

14. POLICY AND REGULATORY LANDSCAPE

15. INDIA ECONOMIC SCENARIO

15.1. India Economic Profile
15.2. Economic Analysis

16. COMPETITIVE LANDSCAPE

16.1. Hindustan Unilever Ltd
16.2. Reckitt Benckiser (India) Ltd
16.3. Godrej Consumer Products Ltd
16.4. Wipro Consumer Products Ltd
16.5. ITC Ltd
16.6. Karnataka Soaps & Detergents Ltd
16.7. Helene Curtis India Ltd, J K
16.8. McNroe Chemicals Pvt Ltd
16.9. Nivea India Pvt Ltd
16.10. Nirma Ltd
16.11 Emami Ltd
16.12 CavinKare Pvt Ltd

17. STRATEGIC RECOMMENDATIONS

LIST OF FIGURES

1. India Bath & Shower Market Size, By Value (USD Million) 2011-2021F
2. India Bath & Shower Market Share, By Type, By Value, 2011-2021F
3. India Bath & Shower Market Share, By Company, By Value, 2011-2021F
4. India Bath & Shower Market Share, By Region, By Value, 2011-2021F
5. India Bar Soaps Market Size, By Value (USD Million), 2011-2021F
6. India Talcum Powder Market Size, By Value (USD Million), 2011-2021F
7. India Liquid Soaps Market Size, By Value (USD Million), 2011-2021F
8. India Shower Gel Market Size, By Value (USD Million), 2011-2021F
9. India Intimate Hygiene Market Share, By Value, 2015-2021F
10. India Population, in Million (2011-2015)
11. India Disposable Income, USD (2011-2016E)
12. India Internet Penetration (% ) 2011-2016F
13. India Urban Population, 2011-2016F
14. India Demographic Distribution, 2015

LIST OF TABLES

1. West Region Population (Million), 2015
2. South Region Population (Million), 2015
3. North Region Population (Million), 2015
4. East Region Population (Million), 2015
5. India Bar Soaps Prices, USD
6. India Talcum Powder Prices, USD
7. India Liquid Soaps Prices, USD
8. India Shower Gel Prices, USD
9. India Intimate Hygiene Prices, USD


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