IMPO-Import Parfumerien AG in Beauty and Personal Care (Switzerland)

July 2015 | 3 pages | ID: ID52685F8C3EN
Euromonitor International Ltd

Abstracts

Impo Import Parfümerien’s main strategy is to continue to open new stores in prime locations and focus on maintaining its aggressive price policy. Its slogan “A great selection at affordable prices” is expected to remain on its agenda over the forecast period while the company will continuously seek to enhance the quality of its customer service. While it is expected that maintaining a low price policy in a highly competitive environment may pay off in terms of short-term results, this...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Impo Import Parfümerien AG: Key Facts
Summary 2 Impo Import Parfümerien AG: Operational Indicators
Company Background
Chart 1 Impo Import Parfümerien AG: Import Parfumerie in Signy
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Impo Import Parfümerien AG: Competitive Position 2014