Hangzhou Mary Kay Cosmetics Co in Beauty and Personal Care (China)

April 2017 | 2 pages | ID: HB7E55302BBEN
Euromonitor International Ltd

Abstracts

Hangzhou Mary Kay Cosmetics Co (Mary Kay) plans to enrich its colour cosmetics product portfolio in the forecast period to seek new growth opportunities amidst the intensifying competition in the beauty and personal care market. Mary Kay set up a new manufacturing centre in Hangzhou during the review period. The maximum capacity of the new factory area is 90 million colour cosmetics, and increased the existing production capacity by 50%.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Hangzhou Mary Kay Cosmetics Co: Key Facts
Competitive Positioning
  Summary 2 Hangzhou Mary Kay Cosmetics Co: Competitive Position 2016