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Feminine Hygiene Products Market By Product Types (Sanitary pads, Tampons, Internal cleaners & sprays, Panty liners & shields, Disposable razors & blades), By Distribution channel (Supermarkets & hypermarkets, Specialty stores, Convenience stores, Dollar stores, Online & others), Industry Trends, Estimation & Forecast, 2016 - 2024

August 2017 | 158 pages | ID: FAC23858843EN
Esticast Research & Consulting

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Global feminine hygiene products market was valued at $28.7 billion in 2016 and is expected to reach $47.3 billion by 2024, having a CAGR of 6.3% during the forecast period of 2017 to 2024. The sanitary pads segment gained the highest revenue share in the Global feminine hygiene products market.

The feminine hygiene products are the products used by women to maintain their personal hygiene such as sanitary pads, tampons, panty liners and shields, internal cleansers & sprays and disposable razors & blades. Such products are manufactured from wide variety of synthetic as well as natural raw materials. Demand for products made from natural raw materials is increasing, owing to increasing health consciousness among the consumers. The market for menstrual/feminine hygiene products in developing countries is expanding rapidly, driven both by private demand and by public efforts to improve girl’s educational awareness and women’s health and dignity. In developing countries of APAC and MEA awareness is created through CSR activities conducted by the companies. Recent trend followed by manufacturers in developed countries is to maintain brand loyalty and continuous innovation. Whereas, in developing countries, it is to spread awareness about feminine hygiene especially in areas where cultural and regional misbeliefs dominate.

MARKET DETERMINANTS

The global feminine hygiene products market has witnessed healthy growth in the recent years due to the increase in awareness regarding feminine hygiene. An upsurge in urbanization and disposable income of the middle class has improved the standard of living, enabling the feminine populace to buy hygiene products such as sanitary pads, tampons, panty liners, etc. In addition to the above drivers, the rise in the number of working women and innovations in the feminine hygiene products are fuelling the market growth. According to the data revealed in 2015 by UN Statistics Division, 78% women in the developed countries and 64% women in the developing countries were employed in the education sector. In health & social work sector, the percentage of women employed in the developed countries was 72% whereas in developing countries it was 59%. However, health concerns raised due to the material used in the sanitary pads and environmental risks associated with its disposal act as the major barriers in the growth of the market. On the other hand, increasing demand for organic and bio-degradable feminine hygiene products in the developing countries are expected to create huge opportunities for the growth of market in the coming years.

SEGMENT ANALYSIS

The global feminine hygiene products market is segmented on the basis of product type, distribution channel, and geography. By product type, the market is segmented into sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades. On the basis of distribution channel, the market is segmented as supermarkets & hypermarkets, specialty stores, convenience stores, dollar stores, and online & others. Geography wise, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. Asia-Pacific is the largest global feminine hygiene products market in terms of revenue, by holding nearly half of the shares, throughout the forecast period. However, Latin America, Middle East, and Africa are expected to witness the fastest growth with a CAGR of 7.7% during the forecast period of 2017-2024.

Some eminent market players are Procter & Gamble Co., Edgewell Personal Care Company., Unicharm Corporation, Kimberly-Clark Corporation, Lil-Lets Group Ltd, PayChest Inc., Svenska Cellulosa Aktiebolaget., Kao Group, First Quality Enterprises, Inc., and Hengan International Group Co. Limited. In June, 2017 a leading FMCG company Procter & Gamble (P&G), expanded its footprints in Nigeria by commissioning a state of the art production line of “Always”, its brand of feminine hygiene products at the P&G manufacturing site in Agbara, Ogun State.

FEMININE HYGIENE PRODUCTS market segmentation

By Product type
  • Sanitary pads
  • Tampons
  • Internal cleaners & sprays
  • Panty liners & shields
  • Disposable razors & blades
By Distribution channel
  • Supermarkets & hypermarkets
  • Specialty stores
  • Convenience stores
  • Dollar stores
  • Online & others
By Geography
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
KEY MARKET PLAYERS
  • Procter & Gamble Co.
  • Edgewell Personal Care Company.
  • Unicharm Corporation
  • Kimberly-Clark Corporation
  • Lil-Lets Group Ltd
  • PayChest Inc.
  • Svenska Cellulosa Aktiebolaget
      • Kao Group
  • First Quality Enterprises, Inc.
  • Hengan International Group Co. Limited
CHAPTER 1. INTRODUCTION

1.1. RESEARCH METHODOLOGY
  1.1.1. ERC desk research
  1.1.2. ERC data synthesis
  1.1.3. Data validation and market feedback
  1.1.4. ERC data sources
1.2. RESEARCH SCOPE

CHAPTER 2. MARKET LANDSCAPE

2.1. RESEARCH SUMMARY
2.2. VALUE CHAIN ANALYSIS
2.3. FIVE FORCES ANALYSIS
2.4. MARKET PLAYER POSITIONING
2.5. DEMAND FORECAST
2.6. BUSINESS INTELLIGENCE & STRATEGIC ANALYSIS
2.7. MARKET DETERMINANTS
  2.7.1 Drivers
    2.7.1.1. Increasing awareness of personal hygiene
    2.7.1.2. Innovative products
    2.7.1.3. Growing urbanization and improving standard of living
    2.7.1.4. Rising number of working women
  2.7.2. Restraints
    2.7.2.1. Environmental risks
    2.7.2.2. Health concern due to conventional sanitary pads
  2.7.3. Opportunities
    2.7.3.1 Rising demand for products made up of biodegradable and organic raw materials
    2.7.3.2 Rising demand for hygiene products such as tampons and panty liners in developing countries

CHAPTER 3. GLOBAL FEMININE HYGIENE PRODUCTS MARKET BY PRODUCT TYPE

3.1. SEGMENT OUTLINE
3.2. GLOBAL FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024
3.3. SANITARY PADS
  3.3.1 Trend analysis
  3.3.2. Market growth indicators
  3.3.3. Global sanitary pads market revenue by region,2016-2024
3.4. TAMPONS
  3.4.1. Trend analysis
  3.4.2. Market growth indicators
  3.4.3. Global tampons market revenue by region,2016-2024
3.5. PANTY LINERS AND SHIELDS
  3.5.1. Trend analysis
  3.5.2. Market growth indicators
  3.5.3. Global panty liners and shields market revenue by region,2016-2024
3.6. DISPOSABLE RAZORS AND BLADES
  3.6.1. Trend analysis
  3.6.2. Market growth indicators
  3.6.3. Global disposable razors and blades market revenue by region,2016-2024
3.7. INTERNAL CLEANSERS AND SPRAYS
  3.7.1. Trend analysis
  3.7.2. Market growth indicators
  3.7.3. Global internal cleansers and sprays market revenue by region,2016-2024

CHAPTER 4. GLOBAL FEMININE PRODUCTS MARKET BY DISTRIBUTION CHANNEL

4.1. SEGMENT OUTLINE
4.2. GLOBAL FEMININE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024
4.3. SUPERMARKET AND HYPERMARKETS
  4.3.1. Trend analysis
  4.3.2. Market growth indicators
  4.3.3. Global supermarkets and hypermarkets market revenue by region,2016-2024
4.4. SPECIALTY STORES
  4.4.1. Trend analysis
  4.4.2. Market growth indicators
  4.4.3. Global specialty stores market revenue by region,2016-2024
4.5. CONVENIENCE STORES
  4.5.1. Trend analysis
  4.5.2. Market growth indicators
  4.5.3. Global convenience stores market revenue by region,2016-2024
4.6. DOLLAR STORES
  4.6.1. Trend analysis
  4.6.2. Market growth indicators
  4.6.3. Global dollar stores market revenue by region,2016-2024
4.7. ONLINE AND OTHERS
  4.7.1. Trend analysis
  4.7.2. Market growth indicators
  4.7.3. Global online and others market revenue by region,2016-2024

CHAPTER 5. GLOBAL FEMININE HYGIENE PRODUCTS MARKET BY GEOGRAPHY

5.1. SEGMENT OUTLINE
5.2. GLOBAL FEMININE HYGIENE PRODUCTS MARKET REVENUE BY GEOGRAPHY,2016-2024
5.3. NORTH AMERICA
  5.3.1. Trend analysis
  5.3.2. Market growth indicators
  5.3.3. North America feminine hygiene products market revenue by product type,2016-2024
  5.3.4. orth America feminine hygiene products market revenue by Distribution channel,2016-2024
5.4. EUROPE
  5.4.1. Trend analysis
  5.4.2. Market growth indicators
  5.4.3. Europe feminine hygiene products market revenue by product type,2016-2024
  5.4.4. Europe feminine hygiene products market revenue by Distribution channel,2016-2024
5.5. ASIA-PACIFIC
  5.5.1. Trend analysis
  5.5.2. Market growth indicators
  5.5.3. APAC feminine hygiene products market revenue by product type,2016-2024
  5.5.4. APAC feminine hygiene products market revenue by Distribution channel,2016-2024
5.6. REST OF THE WORLD
  5.6.1. Trend analysis
  5.6.2. Market growth indicators
  5.6.3. ROW feminine hygiene products market revenue by product type,2016-2024
  5.6.4. ROW feminine hygiene products market revenue by Distribution channel,2016-2024

CHAPTER 6. KEY VENDOR PROFILES

6.1. PROCTER & GAMBLE CO.
  6.1.1. Company synopsis
  6.1.2. Company snapshot
  6.1.3. Business overview
  6.1.4. Strategic analysis
6.2.PAYCHEST INC.
  6.2.1. Company synopsis
  6.2.2. Company snapshot
  6.2.3. Business overview
  6.2.4. Strategic analysis
6.3. LIL-LETS GROUP LTD.
  6.3.1. Company synopsis
  6.3.2. Company snapshot
  6.3.3. Business overview
  6.3.4. Strategic analysis
6.4. KAO GROUP
  6.4.1. Company synopsis
  6.4.2. Company snapshot
  6.4.3. Business overview
  6.4.4. Strategic analysis
6.5. UNICHARM CORPORATION
  6.5.1. Company synopsis
  6.5.2. Company snapshot
  6.5.3. Business overview
  6.5.4. Strategic analysis
6.6. EDGEWELL PERSONAL CARE COMPANY
  6.6.1. Company synopsis
  6.6.2. Company snapshot
  6.6.3. Business overview
  6.6.4. Strategic analysis
6.7. SVENSKA CELLULOSA AKTIEBOLAGET
  6.7.1. Company synopsis
  6.7.2. Company snapshot
  6.7.3. Business overview
  6.7.4. Strategic analysis
6.8. HENGAN INTERNATIONAL GROUP CO. LIMITED
  6.8.1. Company synopsis
  6.8.2. Company snapshot
  6.8.3. Business overview
  6.8.4. Strategic analysis
6.9. KIMBERLY-CLARK CORPORATION
  6.9.1. Company synopsis
  6.9.2. Company snapshot
  6.9.3. Business overview
  6.9.4. Strategic analysis
6.10. FIRST QUALITY ENTERPRISES, INC.
  6.10.1. Company synopsis
  6.10.2. Company snapshot
  6.10.3. Business overview
  6.10.4. Strategic analysis

LIST OF TABLES

TABLE NO 1. GLOBAL FEMININE HYGIENE PRODUCTS ARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
TABLE NO 2. GLOBAL SANITARY PADS MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 3. GLOBAL TAMPONS MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 4. GLOBAL PANTY LINERS AND SHIELDS MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 5. GLOBAL DISPOSABLE RAZORS AND BLADES MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 6. GLOBAL INTERNAL CLEANSERS AND SPRAYS MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 7. GLOBAL FEMININE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)
TABLE NO 8. GLOBAL SUPERMARKETS AND HYPERMARKETS MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 9. GLOBAL SPECIALTY STORES MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 10. GLOBAL CONVENIENCE STORES MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 11. GLOBAL DOLLAR STORES MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 12. GLOBAL ONLINE AND OTHERS MARKET REVENUE BY REGION,2016-2024($MILLION)
TABLE NO 13. GLOBAL FEMININE HYGIENE PRODUCTS MARKET REVENUE BY GEOGRAPHY,2016-2024($MILLION)
TABLE NO 14. NORTH AMERICA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
TABLE NO 15. NORTH AMERICA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)
TABLE NO 16. EUROPE FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
TABLE NO 17. EUROPE FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)
TABLE NO 18. APAC FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
TABLE NO 19. APAC FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)
TABLE NO 20. ROW FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
TABLE NO 21. ROW FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)

LIST OF FIGURES

FIGURE NO 1. VALUE CHAIN ANALYSIS
FIGURE NO 2. FIVE FORCES ANALYSIS
FIGURE NO 3. MARKET SHARE ANALYSIS
FIGURE NO 4. INVESTMENT OPPORTUNITIES
FIGURE NO 5. KEY STRATEGIC ATTEMPTS (%SHARE)
FIGURE NO 6. GLOBAL FEMININE HYGIENE PRODUCTS ARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
FIGURE NO 7. GLOBAL SANITARY PADS MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 8. GLOBAL TAMPONS MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 9. GLOBAL PANTY LINERS AND SHIELDS MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 10. GLOBAL DISPOSABLE RAZORS AND BLADES MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 11. GLOBAL INTERNAL CLEANSERS AND SPRAYS MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 12. GLOBAL FEMININE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)
FIGURE NO 13. GLOBAL SUPERMARKETS AND HYPERMARKETS MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 14. GLOBAL SPECIALTY STORES MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 15. GLOBAL CONVENIENCE STORES MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 16. GLOBAL DOLLAR STORES MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 17. GLOBAL ONLINE AND OTHERS MARKET REVENUE BY REGION,2016-2024($MILLION)
FIGURE NO 18. GLOBAL FEMININE HYGIENE PRODUCTS MARKET REVENUE BY GEOGRAPHY,2016-2024($MILLION)
FIGURE NO 19. NORTH AMERICA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
FIGURE NO 20. NORTH AMERICA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)
FIGURE NO 21. EUROPE FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
FIGURE NO 22. EUROPE FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)
FIGURE NO 23. APAC FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
FIGURE NO 24. APAC FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)
FIGURE NO 25. ROW FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE,2016-2024($MILLION)
FIGURE NO 26. ROW FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL,2016-2024($MILLION)


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