COL PCL in Personal Accessories (Thailand)

July 2017 | 4 pages | ID: CD68CD37106EN
Euromonitor International Ltd

Abstracts

By having a clear goal to be the number one stationery supplies provider in Thailand, COL PCL is expected to gear up its outlet expansion in Bangkok and other provinces. Its two strategic brands are Office Mate and B2S. Moreover, the company is likely to apply an integrated online and offline strategy to create greater accessibility to its target audience. Apart from store-based outlet expansion, the company manages to have its call centre as another potential channel to reach customers. Other c...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 COL PCL: Key Facts
  Summary 2 COL PCL: Operational Indicators
Company Background
  Chart 1 COL PCL: Office Mate in Central Festival Eastville
Internet Strategy
Private Label
  Summary 3 COL PCL: Private Label Portfolio
Competitive Positioning
  Summary 4 COL PCL: Competitive Position 2016