Beiersdorf (France) SA in Beauty and Personal Care (France)

September 2013 | 3 pages | ID: B81E3F99880EN
Euromonitor International Ltd

Abstracts

Beiersdorf (France) aims to improve its position within beauty and personal care in France. To achieve this goal, the company is likely to continue to invest in innovation, in particular for its Nivea brand. In order to give a more modern image to this brand, which has been present in the market for a long time, the company is also expected to continue to invest in packaging and advertising. Concerning the price and distribution strategies adopted for Nivea, no major changes are expected. This...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Beiersdorf (France) SA: Key Facts
Summary 2 Beiersdorf (France) SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Beiersdorf (France) SA: Competitive Position 2012