Beauty and Personal Care in Oman
Many categories were negatively impacted by the COVID-19 pandemic due to diminishing disposable incomes and ongoing lockdowns. However, in 2021 and 2022, the industry has recovered due to the easing of restrictions and consumers remitting to their pre pandemic routines. In response to the pandemic, the health and wellness trend has gathered a significant pace which is altering consumer needs and leading to a higher demand for products made from natural and organic ingredients.
Euromonitor International's Beauty and Personal Care in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Beauty and Personal Care in Oman report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Entertainment and Tourism supports growth
Global brands continue to dominate thanks in part to ongoing investment in new product development
Mass brands focus on new product development to capture consumer attention
PROSPECTS AND OPPORTUNITIES
Governmental initiatives set to have a mixed impact on growth
Sustainability set to be a key focus
Retail e-commerce still seen to have significant room for growth
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Focus on entertainment and tourism supporting growth
Brands launch campaigns supporting Saudi women empowerment
New developments bring interest and excitement to the category while ‘clean’ products continue to gain favour
PROSPECTS AND OPPORTUNITIES
Government initiatives expected to drive growth
Sustainability is likely to gain traction alongside growing demand for clean products
BNPL and retail e-commerce set to support demand for premium products
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The end of remote learning provides a boost for sales
Johnson’s maintains its leading position
Pigeon launches Natural Botanical Baby Range
PROSPECTS AND OPPORTUNITIES
Natural and sensitive products likely to win over parents
Pharmacies to continue leading distribution channels
Declining birth rate poses a potential obstacle to stronger growth
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New product developments continue to drive interest and sales
The use of hand sanitisers declines as COVID-19 fears subside
E-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
Natural and dermocosmetics present growth opportunities but overall demand is unlikely to increase significantly
Pharmacies likely to remain the key distribution channel but competition from other channels is growing
Increased focus on personal health and hygiene should help to sustain demand
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics continues its recovery as Saudi Arabia promotes female empowerment
Make Up For Ever continues to lead
Herm?s opens its first perfume and cosmetics store as distribution landscape expands
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Augmented Reality (AR) and make-up artists could help drive sales of colour cosmetics
Buy Now Pay Later services expected to help support spending
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 46 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 47 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 49 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for deodorants grows while players respond to demands for products free from alcohol and aluminium
Nivea continues to lead with ongoing investment in new product development
E-commerce continues to grow as online shopping becomes increasingly convenient
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Sustainability coming into focus as pressures mount to be greener
Consumers want to smell good but not at the expense of their health
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2017-2022
Table 54 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 56 NBO Company Shares of Deodorants: % Value 2018-2022
Table 57 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 59 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories returns to growth despite the lifting of restrictions on professional services
Veet continues to lead
E-commerce showing strong growth potential
PROSPECTS AND OPPORTUNITIES
Depilatories expected to continue facing strong competition from alternative hair removal methods
Governmental initiatives supports growth
Pharmacies will likely remain the leading distribution channel but e-commerce and modern grocery retailers set to win share
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2017-2022
Table 63 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 65 NBO Company Shares of Depilatories: % Value 2018-2022
Table 66 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 67 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales benefit from strong cultural significance of fragrances
Increase in tourism provides a big boost to sales
Arabian Oud continues to lead
Herm?s opens Its first perfume and cosmetics store while other brands look to promote female empowerment
PROSPECTS AND OPPORTUNITIES
Promotion of tourism and female empowerment should continue to support growth
Buy Now Pay Later (BNPL) services could improve access to fragrances
Competition likely to intensify as demand recovers
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2017-2022
Table 70 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Fragrances: % Value 2018-2022
Table 72 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 75 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care sees strong growth with consumers keen to invest in their appearance
New launches continue to appear in the category
Hair care sees growing demand for more natural product formulations
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Natural and dermocosmetics to expand
Consumers expected to show increasing willingness to invest in their appearance
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2017-2022
Table 78 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 80 NBO Company Shares of Hair Care: % Value 2018-2022
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 82 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 83 LBN Brand Shares of Colourants: % Value 2019-2022
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 85 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 87 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men show willingness to invest in their appearance
Competition remains strong both from within men’s grooming but also from complimentary products
E-commerce thriving but store-based retailers see a recovery as footfall increases
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Men focusing on improving their health and hygiene
Retail e-commerce expected to take further share from store-based retailers as consumers look for greater convenience
CATEGORY DATA
Table 90 Sales of Men’s Grooming by Category: Value 2017-2022
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 94 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased hygiene awareness fuelling demand for oral care
New product development focuses on whitening and natural claims
Sensodyne continues to lead with ongoing investment in new product development
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Natural, clean and green concepts to continue expanding
E-commerce set make further inroads as consumers increasingly attracted to the convenience of shopping online
CATEGORY DATA
Table 99 Sales of Oral Care by Category: Value 2017-2022
Table 100 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 104 NBO Company Shares of Oral Care: % Value 2018-2022
Table 105 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 107 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 108 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 110 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Clean continues to grow with a greater focus towards holistic health and selfcare
Skin care benefits from a large number of new product launches in 2022
E-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Sustainability likely to form an important part of the future strategies of many skin care brands
Buy Now Pay Later (BNPL) services expected to thrive while e-commerce stands to win further share
CATEGORY DATA
Table 112 Sales of Skin Care by Category: Value 2017-2022
Table 113 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 114 NBO Company Shares of Skin Care: % Value 2018-2022
Table 115 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 117 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 121 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Saudi Arabia’s more liberal policies and an increase in tourism helping to increase demand for sun care
Wide variety of products available in the market through key players. L’Or?al enters sun care
E-commerce continues to grow but still lacks a strong presence in sun care
PROSPECTS AND OPPORTUNITIES
Governmental tourism initiatives should support growth
Sustainability and reef-safe formulas likely to gain more attention as consumers become more eco conscious
The rise of dermocosmetics likely to provide challenges and opportunities for producers of sun care
CATEGORY DATA
Table 123 Sales of Sun Care by Category: Value 2017-2022
Table 124 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 125 NBO Company Shares of Sun Care: % Value 2018-2022
Table 126 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 128 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Entertainment and Tourism supports growth
Global brands continue to dominate thanks in part to ongoing investment in new product development
Mass brands focus on new product development to capture consumer attention
PROSPECTS AND OPPORTUNITIES
Governmental initiatives set to have a mixed impact on growth
Sustainability set to be a key focus
Retail e-commerce still seen to have significant room for growth
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Focus on entertainment and tourism supporting growth
Brands launch campaigns supporting Saudi women empowerment
New developments bring interest and excitement to the category while ‘clean’ products continue to gain favour
PROSPECTS AND OPPORTUNITIES
Government initiatives expected to drive growth
Sustainability is likely to gain traction alongside growing demand for clean products
BNPL and retail e-commerce set to support demand for premium products
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The end of remote learning provides a boost for sales
Johnson’s maintains its leading position
Pigeon launches Natural Botanical Baby Range
PROSPECTS AND OPPORTUNITIES
Natural and sensitive products likely to win over parents
Pharmacies to continue leading distribution channels
Declining birth rate poses a potential obstacle to stronger growth
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
New product developments continue to drive interest and sales
The use of hand sanitisers declines as COVID-19 fears subside
E-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
Natural and dermocosmetics present growth opportunities but overall demand is unlikely to increase significantly
Pharmacies likely to remain the key distribution channel but competition from other channels is growing
Increased focus on personal health and hygiene should help to sustain demand
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Colour cosmetics continues its recovery as Saudi Arabia promotes female empowerment
Make Up For Ever continues to lead
Herm?s opens its first perfume and cosmetics store as distribution landscape expands
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Augmented Reality (AR) and make-up artists could help drive sales of colour cosmetics
Buy Now Pay Later services expected to help support spending
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 46 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 47 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 49 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for deodorants grows while players respond to demands for products free from alcohol and aluminium
Nivea continues to lead with ongoing investment in new product development
E-commerce continues to grow as online shopping becomes increasingly convenient
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Sustainability coming into focus as pressures mount to be greener
Consumers want to smell good but not at the expense of their health
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2017-2022
Table 54 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 56 NBO Company Shares of Deodorants: % Value 2018-2022
Table 57 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 59 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories returns to growth despite the lifting of restrictions on professional services
Veet continues to lead
E-commerce showing strong growth potential
PROSPECTS AND OPPORTUNITIES
Depilatories expected to continue facing strong competition from alternative hair removal methods
Governmental initiatives supports growth
Pharmacies will likely remain the leading distribution channel but e-commerce and modern grocery retailers set to win share
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2017-2022
Table 63 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 65 NBO Company Shares of Depilatories: % Value 2018-2022
Table 66 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 67 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales benefit from strong cultural significance of fragrances
Increase in tourism provides a big boost to sales
Arabian Oud continues to lead
Herm?s opens Its first perfume and cosmetics store while other brands look to promote female empowerment
PROSPECTS AND OPPORTUNITIES
Promotion of tourism and female empowerment should continue to support growth
Buy Now Pay Later (BNPL) services could improve access to fragrances
Competition likely to intensify as demand recovers
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2017-2022
Table 70 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Fragrances: % Value 2018-2022
Table 72 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 75 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Hair care sees strong growth with consumers keen to invest in their appearance
New launches continue to appear in the category
Hair care sees growing demand for more natural product formulations
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Natural and dermocosmetics to expand
Consumers expected to show increasing willingness to invest in their appearance
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2017-2022
Table 78 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 80 NBO Company Shares of Hair Care: % Value 2018-2022
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 82 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 83 LBN Brand Shares of Colourants: % Value 2019-2022
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 85 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 87 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men show willingness to invest in their appearance
Competition remains strong both from within men’s grooming but also from complimentary products
E-commerce thriving but store-based retailers see a recovery as footfall increases
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Men focusing on improving their health and hygiene
Retail e-commerce expected to take further share from store-based retailers as consumers look for greater convenience
CATEGORY DATA
Table 90 Sales of Men’s Grooming by Category: Value 2017-2022
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 94 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased hygiene awareness fuelling demand for oral care
New product development focuses on whitening and natural claims
Sensodyne continues to lead with ongoing investment in new product development
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Natural, clean and green concepts to continue expanding
E-commerce set make further inroads as consumers increasingly attracted to the convenience of shopping online
CATEGORY DATA
Table 99 Sales of Oral Care by Category: Value 2017-2022
Table 100 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 104 NBO Company Shares of Oral Care: % Value 2018-2022
Table 105 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 107 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 108 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 110 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Clean continues to grow with a greater focus towards holistic health and selfcare
Skin care benefits from a large number of new product launches in 2022
E-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
Governmental initiatives supports growth
Sustainability likely to form an important part of the future strategies of many skin care brands
Buy Now Pay Later (BNPL) services expected to thrive while e-commerce stands to win further share
CATEGORY DATA
Table 112 Sales of Skin Care by Category: Value 2017-2022
Table 113 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 114 NBO Company Shares of Skin Care: % Value 2018-2022
Table 115 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 117 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 121 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN SAUDI ARABIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Saudi Arabia’s more liberal policies and an increase in tourism helping to increase demand for sun care
Wide variety of products available in the market through key players. L’Or?al enters sun care
E-commerce continues to grow but still lacks a strong presence in sun care
PROSPECTS AND OPPORTUNITIES
Governmental tourism initiatives should support growth
Sustainability and reef-safe formulas likely to gain more attention as consumers become more eco conscious
The rise of dermocosmetics likely to provide challenges and opportunities for producers of sun care
CATEGORY DATA
Table 123 Sales of Sun Care by Category: Value 2017-2022
Table 124 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 125 NBO Company Shares of Sun Care: % Value 2018-2022
Table 126 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 128 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
