Beauty and Personal Care in Myanmar
Modest sales growth was seen in beauty and personal care in 2022 as household spending remained under pressure. The exchange value of the kyat continued to slide in the wake of the 2021 military coup, although demand continued to increase as consumers began spending much more time outside of the home. Population growth, urbanisation, rising incomes and greater female participation in the workforce all spurred rising demand, although growth was confined to mass brands due to pressure on spending.
Euromonitor International's Beauty and Personal Care in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Beauty and Personal Care in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in Brazil 202 3
Personal traits and values
Consumers under pressure and reviewing their priorities
Voice of the consumer (1)
'Time for myself' remains a high priority
Identity, status and values reflected in consumer attitudes and behaviour
Consumers appreciate innovation and look for new experiences
Younger consumers have a more positive outlook on their future
Personal traits and values survey highlights
Home life and leisure time
Active households are driving consumers to invest more in their home spaces
Ideal home features vary widely among generations
Access to green spaces is valued by all generations
Demand for domestic leisure trips remain strong as consumers stay closer to home
Home life and leisure time survey highlights
Eating and dietary habits
Consumers pay more attention to the health benefits of the foods they eat
Lack of time to buy groceries and prepare home-cooked meals impacts meal choices
Voice of the consumer (2)
Home cooking most regular choice but demand for snacks and restaurant food booming
Consumers make their food choices based on perceived health benefits
Consumers are more likely to pay more for foods that provide health and nutritional benefits
Eating and dietary habits survey highlights
Working l ife
Expectations of high levels of employee health and safety apparent across generations
Conditions that allow for a strong work-life balance are important for many
Salaries and job security remain important job considerations
Many see their future working lives fitting more easily around their lifestyles
Working life survey highlights
Health and wellness
A high percentage of consumers use exercise to maintain their health and wellness
A growing number of consumers focusing on improving their mental wellbeing?
Consumers look for food attributes that they feel will benefit their health
Consumers continue to adopt technology solutions to manage their health and fitness
Health and wellness survey highlights
Shopping and spending
Cost-of-living crisis motivating consumers to find ways to manage their budgets
Despite pressure on household budgets consumers want good quality products
Consumers seek out personalised and tailored shopping experiences
Consumers are becoming more mindful of the impact of their purchasing habits
Consumers embrace the circular economy and support brands that share their values
Consumers engaging more with companies and brands through social media channels
Data privacy is a concern, but technology is key to enhancing the shopper journey
Consumers are focusing their attention on spending on essentials and trying to save more
Most generations have concerns around their current financial situation
Voice of the consumer (3)
Shopping and spending survey highlights
Consumer landscape in Brazil 202 3
Personal traits and values
Consumers under pressure and reviewing their priorities
Voice of the consumer (1)
'Time for myself' remains a high priority
Identity, status and values reflected in consumer attitudes and behaviour
Consumers appreciate innovation and look for new experiences
Younger consumers have a more positive outlook on their future
Personal traits and values survey highlights
Home life and leisure time
Active households are driving consumers to invest more in their home spaces
Ideal home features vary widely among generations
Access to green spaces is valued by all generations
Demand for domestic leisure trips remain strong as consumers stay closer to home
Home life and leisure time survey highlights
Eating and dietary habits
Consumers pay more attention to the health benefits of the foods they eat
Lack of time to buy groceries and prepare home-cooked meals impacts meal choices
Voice of the consumer (2)
Home cooking most regular choice but demand for snacks and restaurant food booming
Consumers make their food choices based on perceived health benefits
Consumers are more likely to pay more for foods that provide health and nutritional benefits
Eating and dietary habits survey highlights
Working l ife
Expectations of high levels of employee health and safety apparent across generations
Conditions that allow for a strong work-life balance are important for many
Salaries and job security remain important job considerations
Many see their future working lives fitting more easily around their lifestyles
Working life survey highlights
Health and wellness
A high percentage of consumers use exercise to maintain their health and wellness
A growing number of consumers focusing on improving their mental wellbeing?
Consumers look for food attributes that they feel will benefit their health
Consumers continue to adopt technology solutions to manage their health and fitness
Health and wellness survey highlights
Shopping and spending
Cost-of-living crisis motivating consumers to find ways to manage their budgets
Despite pressure on household budgets consumers want good quality products
Consumers seek out personalised and tailored shopping experiences
Consumers are becoming more mindful of the impact of their purchasing habits
Consumers embrace the circular economy and support brands that share their values
Consumers engaging more with companies and brands through social media channels
Data privacy is a concern, but technology is key to enhancing the shopper journey
Consumers are focusing their attention on spending on essentials and trying to save more
Most generations have concerns around their current financial situation
Voice of the consumer (3)
Shopping and spending survey highlights
