Beauty and Personal Care in Ethiopia

May 2023 | 59 pages | ID: B769BA976192EN
Euromonitor International Ltd

Abstracts

Beauty and personal care continued to develop in 2022 as population growth, urbanisation and rising incomes due to economic development expanded the core consumer base in most categories. However, most local people demand only the absolute basics such as bar soap, toothpaste and toothbrushes. While consumer interest in most other products remains low in rural areas and among low-income urban communities, there remain golden opportunities to expand sales among the affluent urban middle class.

Euromonitor International's Beauty and Personal Care in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BEAUTY AND PERSONAL CARE IN EGYPT
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers prefer value-for-money products and brands
Huge shift towards dermocosmetics brands
Reputable brands lead the Egyptian market
PROSPECTS AND OPPORTUNITIES
Challenging economic situation affecting purchasing patterns
Increase of global health awareness – organic and natural products
Opportunities for local players
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Difficulty of imports of beauty and personal care products
Growing interest in dermocosmetics brands
La Roche Posay is number one in the Egyptian market
PROSPECTS AND OPPORTUNITIES
Solid growth in the category
Beauty-tech solutions
Demand for premium fragrances might drop
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Johnson & Johnson is the leading brand in Egypt
Pendulin is competing strongly
Consumers are price sensitive
PROSPECTS AND OPPORTUNITIES
E-commerce might boom
Ongoing pressures on consumer purchasing power
Premium products will remain essential for some parents
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 27 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand normalises
Hygiene remains a priority
Strong growth from body wash/shower gel
PROSPECTS AND OPPORTUNITIES
Local Egyptian brands are booming
Higher demand for natural products
Unilever will continue to lead bath and shower
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2017-2022
Table 33 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 35 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 36 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 37 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 38 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 39 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Favouring make-up with complementary skin care
Social media boosts sales
Maybelline remains the top leading brand in Egypt
PROSPECTS AND OPPORTUNITIES
Brands are becoming more sustainable
The category remains stable
Online shopping
CATEGORY DATA
Table 41 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 45 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 46 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 47 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 48 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 49 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 50 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 51 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lower-income consumers are price sensitive
Deodorant sprays and roll-ons are the most popular
Strong competition in the category
PROSPECTS AND OPPORTUNITIES
Consumers are becoming more price conscious
Unilever remains the top player in this category
Local brands penetrate the market
CATEGORY DATA
Table 52 Sales of Deodorants by Category: Value 2017-2022
Table 53 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 54 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 55 NBO Company Shares of Deodorants: % Value 2018-2022
Table 56 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 57 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for depilatories drops further in 2022
Hair removers preferred to shaving
Eva Cosmetic Laboratories maintains strong lead
PROSPECTS AND OPPORTUNITIES
Depilatories considered essential by Egyptian women
Price sensitivity
E-commerce continues to appeal to consumers
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2017-2022
Table 61 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 62 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 63 NBO Company Shares of Depilatories: % Value 2018-2022
Table 64 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 65 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 66 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Difficulties in importing premium fragrances
Unisex perfumes are trendy
Local brand gains lead in fragrances
PROSPECTS AND OPPORTUNITIES
Local brands preferred
E-commerce is booming
Consumers still want to shop from well-established retailers
CATEGORY DATA
Table 67 Sales of Fragrances by Category: Value 2017-2022
Table 68 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Fragrances: % Value 2018-2022
Table 70 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 71 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 72 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 73 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 74 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Natural, organic and sulphate free ingredients are leading
Extremely competitive market and innovative products
Price sensitivity due to competition and economic situation
PROSPECTS AND OPPORTUNITIES
Solid growth in the category
Social media plays a huge role
Local brands are easily penetrating the market
CATEGORY DATA
Table 75 Sales of Hair Care by Category: Value 2017-2022
Table 76 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 77 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 78 NBO Company Shares of Hair Care: % Value 2018-2022
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 80 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 81 LBN Brand Shares of Colourants: % Value 2019-2022
Table 82 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 83 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 84 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 85 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 86 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 87 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men minimise their purchases
Price sensitivity is high
Lord is the number one brand in the category
PROSPECTS AND OPPORTUNITIES
Steady growth in the category
Developing multi-purpose 3 in 1 products for men
Natural and organic products are growing
CATEGORY DATA
Table 88 Sales of Men’s Grooming by Category: Value 2017-2022
Table 89 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 90 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 91 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 92 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 93 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 94 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 95 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 96 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Teeth whitening kits trend
Consumers are price sensitive
Innovative products and intense competition in the category
PROSPECTS AND OPPORTUNITIES
Demand for manual toothbrushes supported by economic difficulties
Multi-packs see higher demand
Developments in whitening oral products expected over forecast period
CATEGORY DATA
Table 97 Sales of Oral Care by Category: Value 2017-2022
Table 98 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 99 Sales of Toothbrushes by Category: Value 2017-2022
Table 100 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 101 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 102 NBO Company Shares of Oral Care: % Value 2018-2022
Table 103 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 104 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 105 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 106 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 107 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 108 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 109 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Dermocosmetics brands are the most trusted
Sustainability important for brands
Local brands are competing with big brands
PROSPECTS AND OPPORTUNITIES
Increase in prices of products
Rural v urban areas
E-commerce gaining in strategic importance
CATEGORY DATA
Table 110 Sales of Skin Care by Category: Value 2017-2022
Table 111 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 112 NBO Company Shares of Skin Care: % Value 2018-2022
Table 113 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 114 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 115 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 116 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 117 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 118 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 119 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Seasonal demand
Pricing remains crucial
Nivea leads
PROSPECTS AND OPPORTUNITIES
Value-for-money products and offers
High awareness in the sun care category
E-commerce to benefit the category with more variety and promotions
CATEGORY DATA
Table 120 Sales of Sun Care by Category: Value 2017-2022
Table 121 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 122 NBO Company Shares of Sun Care: % Value 2018-2022
Table 123 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 125 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027