Beauty and Personal Care in Bolivia

April 2024 | 96 pages | ID: B307E3CA525EN
Euromonitor International Ltd

Abstracts

It was a subdued picture for beauty and personal care in Bolivia in 2023. While Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar, there were challenges for the economy in 2023. Sharp falls in foreign currency reserves led to increased inflationary pressure slightly, particularly for imports, which comprise a significant portion of beauty and personal care products, and resulted in inflation being higher than 202...

Euromonitor International's Beauty and Personal Care in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Beauty and Personal Care in Bolivia
Euromonitor International
April 2024

LIST OF CONTENTS AND TABLES

BEAUTY AND PERSONAL CARE IN BOLIVIA
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Modest value growth in 2023
Mass sun care registers double-digit volume growth
Direct sellers continue to lead
PROSPECTS AND OPPORTUNITIES
Price discounting and promotions key growth drivers
Expansion of modern retailing channels benefit mass beauty and personal care
Digital channels increasingly drive sales
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Lower value growth than mass
Premium fragrances account for most value sales
Men's premium sees growth
PROSPECTS AND OPPORTUNITIES
Seasonal sales push by beauty specialist retailers
Significant growth in dermocosmetics
Growing competition from higher quality mass brands
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sun care registers highest value and volume growth
Skin care products register healthy volume growth
Volume fall for hair care
PROSPECTS AND OPPORTUNITIES
Increase in sales of oral care products for children.
More stability in prices of baby wipes
Further differentiation in toiletries
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in volume sales in 2023
Increased visibility of liquid soap
Less brand loyalty as prices rise
PROSPECTS AND OPPORTUNITIES
Further decline in sales of talcum powder, due to health concerns
Bar soap registers highest volume growth
Increased volume sales for shower gel
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2018-2023
Table 34 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 36 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 37 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 39 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy trading year in 2023
Direct selling still leads competitive landscape
Vegan offerings continue to expand.
PROSPECTS AND OPPORTUNITIES
Significant innovation in eye make-up
Focus on new formulation in lip products
Multifunctionality increasingly popular.
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
DEODORANTS IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Significant fall in volume sales in 2023
Promotions push volume sales
Unilever continues to have large foothold
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Sprays continue to be most popular format
Continued innovation over forecast period
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2018-2023
Table 52 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 54 NBO Company Shares of Deodorants: % Value 2019-2023
Table 55 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 57 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales largely unchanged
Gillette continues to lead
Increased segmentation
PROSPECTS AND OPPORTUNITIES
Fall in volume sales over forecast period, as beauty salons pose threat
Opportunity for growth beyond razors and blades
Innovation centred on natural ingredients
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2018-2023
Table 61 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Depilatories: % Value 2019-2023
Table 63 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 64 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers trade down, as prices continue to rise
Direct sellers continue to lead
Belcorp continues to innovate
PROSPECTS AND OPPORTUNITIES
Modern retailing sees increased sales.
Perfumerнa First key retailer for premium fragrances
Sets/kits push mass fragrance sales.
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2018-2023
Table 67 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Fragrances: % Value 2019-2023
Table 69 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 72 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Positive performance for hair care in 2023
Local player innovates
Increased offering of premium hair care through distributor HBDerm
PROSPECTS AND OPPORTUNITIES
Unilever continues to lead.
Fall in volume sales for colourants
Local company Luri expand in styling agents
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2018-2023
Table 75 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 77 NBO Company Shares of Hair Care: % Value 2019-2023
Table 78 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 82 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in volume sales in 2023
Increased offering of premium men's grooming products
Increased offerings of value brands
PROSPECTS AND OPPORTUNITIES
Men’s grooming more segmented and specialised
Expanding range of hair care products over forecast period
Depilatories growing segment.
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2018-2023
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 89 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Essentialness of toothpaste supports volume sales
Colgate-Palmolive continues to dominate
Alicorp extends offerings into oral care
PROSPECTS AND OPPORTUNITIES
Marginal fall in volume sales over forecast period
Environmental sustainability increasingly important
Potential for increased competition despite concentration at top end
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2018-2023
Table 95 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Sales of Toothbrushes by Category: Value 2018-2023
Table 97 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 99 NBO Company Shares of Oral Care: % Value 2019-2023
Table 100 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 101 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 103 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Marginal volume growth in 2023
Direct sellers continue to have significant foothold
Increased prices pushes consumers to illicit market
PROSPECTS AND OPPORTUNITIES
Eye moisturisers register healthy volume growth over forecast period
Lip care sees volume decline
Cleansing wipes see higher volume growth than liquid facial cleansers
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2018-2023
Table 106 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Skin Care: % Value 2019-2023
Table 108 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 110 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN BOLIVIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sun care best performer in 2023
Blurring of lines between skin care and sun care
Pharmacy chains key outlets for dermocosmetics
PROSPECTS AND OPPORTUNITIES
Moderate outlook over forecast period
After sun sees some volume growth over forecast period
Brands innovate mainly by offering different formats
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2018-2023
Table 113 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Table 115 NBO Company Shares of Sun Care: % Value 2019-2023
Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028