Beauty and Personal Care in Bangladesh

May 2023 | 66 pages | ID: BCA7F918B92FEN
Euromonitor International Ltd

Abstracts

In 2022, all categories are being impacted by the global inflation rates, with price hikes by 50% being seen in some cases. However, BPC overall is performing much better than seen in 2020 and 2021 due to the COVID-19 pandemic coming to an end. Moreover, the spread of Western consumption trends continue to boost the demand, particularly among young people, who are increasingly informed via social media. Nevertheless, the low incomes of majority of the population who live in rural areas continues...

Euromonitor International's Beauty and Personal Care in Bangladesh report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

BEAUTY AND PERSONAL CARE IN ECUADOR
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass fragrances and colour cosmetics remain dependent on direct selling
Inflation has uneven impact on different categories
Mass dermocosmetics make steady progress
PROSPECTS AND OPPORTUNITIES
Direct selling expected to make recovery
Hard discounters and private label emerge during the crisis
Digital to gain more relevance in mass segment
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium fragrances rebound but are limited due to prices
L'Or?al drives development of premium segment in Ecuador
Ecuador offers small but attractive premium segment due to currency stability
PROSPECTS AND OPPORTUNITIES
Socio-economic factors will limit growth in premium segment
Cross-border e-commerce will cannibalise sales within Ecuador
Premium affordable presentations are threat to premium brands
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong rebound in sales after 2021 strikes in neighbouring country
Competition intensifies in baby wipes
Stable growth within other baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Falling birth rates will negatively affect baby and child-specific products
Parents are increasingly concerned about the harmful effects of products
Growth potential in baby wipes due to new entrants
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
Table 29 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 30 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand patterns normalise in soap but retail volume sales are still elevated
Body powder recovers after decline during the pandemic
Institutional sales cannibalise hand sanitiser sales
PROSPECTS AND OPPORTUNITIES
Body powder will struggle to grow in the forecast period
Intimate hygiene brands trying to push intimate wipes
Bath additives lack competitiveness to become mainstream
CATEGORY DATA
Table 32 Sales of Bath and Shower by Category: Value 2017-2022
Table 33 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 34 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 35 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 36 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 37 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand patterns begin to normalise in colour cosmetics post-pandemic
Direct selling faces difficult trading period
Skin care and sun care products pose an alternative to colour cosmetics
PROSPECTS AND OPPORTUNITIES
Improved economic climate to spur category performance
Competitive landscape heats up to create dynamic growth
Social media to play more fundamental role in colour cosmetics
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2022-2027
DEODORANTS IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Frequency of usage rises post-pandemic
Sprays recover as the return of social outings drives demand for fragrances
Low price is essential for the majority of Ecuadorians
PROSPECTS AND OPPORTUNITIES
Heavy investments from key brands provides barriers to entry
High levels of adoption limits volume growth
Efficiency is key to the success of a brand
CATEGORY DATA
Table 49 Sales of Deodorants by Category: Value 2017-2022
Table 50 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 52 NBO Company Shares of Deodorants: % Value 2018-2022
Table 53 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 54 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 55 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 56 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Depilatories rebound as consumers go back to normal social life
Hair removers/bleaches remains niche
Women’s razors and blades are considered expensive and less efficient than standard disposables
PROSPECTS AND OPPORTUNITIES
Depilatories faces stable period but threats remain
Limited competitive set expected to stifle growth
Affordability is key to improving sales
CATEGORY DATA
Table 57 Sales of Depilatories by Category: Value 2017-2022
Table 58 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Depilatories: % Value 2018-2022
Table 60 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 61 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 62 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery from COVID-19 pandemic
Mass fragrances mostly depend on direct selling
Premium fragrances struggle with sourcing
PROSPECTS AND OPPORTUNITIES
Cross-border e-commerce sales face healthy growth
Consumers to remain highly price-sensitive
Regular new launches used to draw in consumers
CATEGORY DATA
Table 63 Sales of Fragrances by Category: Value 2017-2022
Table 64 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 65 NBO Company Shares of Fragrances: % Value 2018-2022
Table 66 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 69 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Standard shampoos with hair loss claims to expand
Styling agents become part of personal care rituals once again
Colourants continue to perform well as consumers make cutbacks
PROSPECTS AND OPPORTUNITIES
Herbal products will gain popularity
Influencers to drive hair care trends
Professional hair care expected to see growth
CATEGORY DATA
Table 71 Sales of Hair Care by Category: Value 2017-2022
Table 72 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 74 NBO Company Shares of Hair Care: % Value 2018-2022
Table 75 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 76 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 77 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 78 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 79 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise in standard shampoos claiming to help prevent hair loss
Beard care products strike greater relevancy
Styling agents back in vogue as consumers return to socialising
PROSPECTS AND OPPORTUNITIES
Men will increasingly look for male-specific grooming products
Direct selling companies expected to increase men’s grooming portfolios
Men’s deodorants will compete on efficiency
CATEGORY DATA
Table 82 Sales of Men’s Grooming by Category: Value 2017-2022
Table 83 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 84 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 85 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 86 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 87 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 88 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 89 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 90 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Budget brands gain retail value share
Toothbrush prices rise in line with costs of raw materials
Dental floss volume sales fall in 2022 after bumper year in 2020
PROSPECTS AND OPPORTUNITIES
Dynamic growth in oral care will drive growth
Affordable brands expected to gain retail value share
Sustainable developments anticipated in oral care
CATEGORY DATA
Table 91 Sales of Oral Care by Category: Value 2017-2022
Table 92 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 93 Sales of Toothbrushes by Category: Value 2017-2022
Table 94 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 95 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 96 NBO Company Shares of Oral Care: % Value 2018-2022
Table 97 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 98 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pharmacy expansion boosts skin care sales
Competitive landscape heats up in skin care
Facial care is main focus for consumers
PROSPECTS AND OPPORTUNITIES
Younger generations are increasingly concerned about their skin
Affordable products drive growth of skin care
Dermocosmetics face promising outlook
CATEGORY DATA
Table 102 Sales of Skin Care by Category: Value 2017-2022
Table 103 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 104 NBO Company Shares of Skin Care: % Value 2018-2022
Table 105 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 106 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 107 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 108 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN ECUADOR
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care recovers as consumers resume travel
Sun care meets the needs of two core target audiences
Unit prices stabilise despite inflationary and cost pressures
PROSPECTS AND OPPORTUNITIES
Social media will be key to reach new generations
Sun care will compete with colour cosmetics
A thriving competitive landscape will support category growth
CATEGORY DATA
Table 109 Sales of Sun Care by Category: Value 2017-2022
Table 110 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 111 Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Table 112 NBO Company Shares of Sun Care: % Value 2018-2022
Table 113 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 114 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 115 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027