Amway Corp in Beauty and Personal Care (Switzerland)

July 2015 | 2 pages | ID: AC7BC732622EN
Euromonitor International Ltd

Abstracts

In order to ensure the long-term success of the company, the main strategy of Amway Corp over the forecast period is likely to focus on taking its brand upmarket, shifting from a historically mass-positioned brand to a more premium one. The company is expected to focus on product development, a key factor for further growth. Since Amway owns its R&D and production sites, the direct seller is ideally positioned to reach this goal.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Amway Corp: Key Facts
Summary 2 Amway Corp: Operational Indicators
Competitive Positioning
Summary 3 Amway Corp: Competitive Position 2014