Alpha Inc in Personal Accessories (South Korea)

June 2017 | 3 pages | ID: A02CDA8DB1BEN
Euromonitor International Ltd

Abstracts

The retailer’s core business lies mainly in writing instruments currently, and it has a presence in the stationers/office supply stores channel. However, in order to survive severe competition from other retailing channels such as hypermarkets and warehouse clubs, and the growing internet retailing channel, Alpha Inc is planning to evolve as a mixed retailer that sells not only writing instruments but also groceries, packaged food and apparel. However, its portion of writing instruments is expec...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Alpha Inc: Key Facts
  Summary 2 Alpha Inc: Operational Indicators
Company Background
  Chart 1 Alpha Inc: Alpha in Seoul
Internet Strategy
Private Label
  Summary 3 Alpha Inc: Private Label Portfolio
Competitive Positioning
  Summary 4 Alpha Inc: Competitive Position 2016