Akat Kozmetik Sanayi ve Ticaret AS in Beauty and Personal Care (Turkey)

August 2013 | 3 pages | ID: A2BD06EF551EN
Euromonitor International Ltd

Abstracts

Akat Kozmetik plans to focus on expanding its geographical coverage and increasing its product portfolio over the forecast period. The aim of the company is to increase its importance as a domestic player through launching new products and by using its lower prices as an advantage over its multinational competitors. To this end, it launched a high number of new product developments in 2012, including Akat Black Roll-On for Men under men’s deodorants and Fiery Hair Mousse Colour Protection under...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

AKAT KOZMETIK SANAYI VE TICARET AS IN BEAUTY AND PERSONAL CARE (TURKEY)
Euromonitor International
August 2013

Strategic Direction
Key Facts
Summary 1 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2012