Women's Jeans in Austria

October 2011 | 29 pages | ID: WC63F13C8A4EN
Euromonitor International Ltd

Abstracts

The category’s overall performance in 2010 was very promising, registering current value growth of 4%. This was a further sign that the economy was picking up, particularly as the category suffered a 7% decline the previous year. With a more optimistic outlook for the future, jeans again became an affordable item and returned to the shopping lists of women of all ages in Austria.

Euromonitor International's Women's Jeans in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Jackets and Coats, Men's Jumpers, Men's Shirts, Men's Shorts and Trousers, Men's Suits, Men's Tops, Other Men's Outerwear, Other Women's Outerwear, Women's Dresses, Women's Jackets and Coats, Women's Jumpers, Women's Leggings, Women's Shirts and Blouses, Women's Shorts and Trousers, Women's Skirts, Women's Suits, Women's Tops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Women's Jeans market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

WOMEN'S JEANS IN AUSTRIA

Euromonitor International
October 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Women's Jeans: Volume 2005-2010
  Table 2 Sales of Women's Jeans: Value 2005-2010
  Table 3 Sales of Women's Jeans: % Volume Growth 2005-2010
  Table 4 Sales of Women's Jeans: % Value Growth 2005-2010
  Table 5 Sales of Women's Jeans by Type: % Volume Breakdown 2005-2010
  Table 6 Sales of Women's Jeans by Type: % Value Breakdown 2005-2010
  Table 7 Women's Jeans Company Shares 2006-2010
  Table 8 Women's Jeans Brand Shares 2007-2010
  Table 9 Forecast Sales of Women's Jeans: Volume 2010-2015
  Table 10 Forecast Sales of Women's Jeans: Value 2010-2015
  Table 11 Forecast Sales of Women's Jeans: % Volume Growth 2010-2015
  Table 12 Forecast Sales of Women's Jeans: % Value Growth 2010-2015
C&a Mode Gesmbh & Co Kg in Apparel (austria)
Strategic Direction
Key Facts
  Summary 1 C&A Mode GesmbH & Co KG: Key Facts
  Summary 2 C&A Mode GesmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 C&A Mode GesmbH & Co KG: Competitive Position 2010
Internet Strategy
Fussl Modestraße Mayr GmbH in Apparel (austria)
Strategic Direction
Key Facts
  Summary 4 Fussl Modestraße Mayr GmbH: Key Facts
  Summary 5 Fussl Modestraße Mayr GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Fussl Modestraße Mayr GmbH: Competitive Position 2010
Internet Strategy
Hennes & Mauritz (h&m) GmbH in Apparel (austria)
Strategic Direction
Key Facts
  Summary 7 Hennes & Mauritz (H&M) GmbH: Key Facts
  Summary 8 Hennes & Mauritz (H&M) GmbH: Operational Indicators
Company Background
  Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna
Production
Competitive Positioning
  Summary 9 Hennes & Mauritz (H&M) GmbH: Competitive Position 2010
Internet Strategy
Kik Textilien & Non-food GmbH in Apparel (austria)
Strategic Direction
Key Facts
  Summary 10 KiK Textilien & Non-Food GmbH: Key Facts
Company Background
  Chart 2 KiK Textilien & Non-Food GmbH: Kik in Vienna
Production
Competitive Positioning
  Summary 11 KiK Textilien & Non-Food GmbH: Competitive Position 2010
Internet Strategy
Nkd Österreich GmbH in Apparel (austria)
Strategic Direction
Key Facts
  Summary 12 NKD Österreich GmbH: Key Facts
Company Background
  Chart 3 NKD Österreich GmbH: NKD in Salzburg
Production
Competitive Positioning
  Summary 13 NKD Österreich GmbH: Competitive Position 2010
Internet Strategy
Zara Österreich Clothing GmbH in Apparel (austria)
Strategic Direction
Key Facts
  Summary 14 Zara Österreich Clothing GmbH: Key Facts
  Summary 15 Zara Österreich Clothing GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 Zara Österreich Clothing GmbH: Competitive Position 2010
Internet Strategy
Executive Summary
Apparel Market Picks Up in 2010 Following A Poor 2009
Hennes & Mauritz (h&m) GmbH the Leading Player
Sportswear Sustains Its Growing Popularity in Austria
Growing Competition From Discounter Labels
Stagnation Expected Over the Forecast Period
Key Trends and Developments
Sportswear on the Rise in Austria
Hennes & Mauritz GmbH (h&m) Expands and Grows Significantly in Austria
Footwear Recovers From the Recession
Corporate Social Responsibility Plays An Important Role in Apparel
Apparel Market Grows in 2010 To Recover From Poor 2009 Performance
Market Data
  Table 13 Sales of Apparel by Category: Volume 2005-2010
  Table 14 Sales of Apparel by Category: Value 2005-2010
  Table 15 Sales of Apparel by Category: % Volume Growth 2005-2010
  Table 16 Sales of Apparel by Category: % Value Growth 2005-2010
  Table 17 Apparel Company Shares 2006-2010
  Table 18 Apparel Brand Shares 2007-2010
  Table 19 Sales of Apparel by Distribution Format: % Analysis 2005-2010
  Table 20 Sales of Apparel by Category and Distribution Format: % Analysis 2010
  Table 21 Forecast Sales of Apparel by Category: Volume 2010-2015
  Table 22 Forecast Sales of Apparel by Category: Value 2010-2015
  Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
  Table 24 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
  Summary 17 Research Sources