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Wipes - Sweden

May 2010 | 28 pages | ID: W7F3454D1D0EN
Euromonitor International Ltd

US$ 900.00

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Personal wipes was the only category to register a positive performance in 2009. Intimate wipes, general purpose wipes and baby wipes meet the growing demand for efficiency and convenience and are the categories which contributed to the overall growth of wipes. The negative value growth recorded within most wipes categories in 2009 can be attributed to a decline in the initial novelty and curiosity that surrounded wipes when they were first introduced in Sweden. For example, after experiencing...

Euromonitor International's Away from Home Tissues and Hygiene in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Wipes in Sweden
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Back on Track
Impact of Crisis Fades
SCA Hygiene Products Leads
Grocery Retailers Dominate Distribution
Projected Growth
Key Trends and Developments
Design Moves Into Tissue Products
Growing Optimism About the Economy
Manufacturers Target Growth Areas
Green Trend Continues
More Newborns and Older People
Market Indicators
Table 1 Birth Rates 2004-2009
Table 2 Infant Population 2004-2009
Table 3 Female Population by Age 2004-2009
Table 4 Total Population by Age 2004-2009
Table 5 Households 2004-2009
Table 6 Forecast Infant Population 2009-2014
Table 7 Forecast Female Population by Age 2009-2014
Table 8 Forecast Total Population by Age 2009-2014
Table 9 Forecast Households 2009-2014
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Sector: Value 2004-2009
Table 11 Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2004-2009
Table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2004-2009
Table 13 Retail Sales of Tissue and Hygiene by Sector and Distribution Format: % Analysis 2009
Table 14 Penetration of Private Label by Sector 2004-2009
Table 15 Forecast Retail Sales of Tissue and Hygiene by Sector: Value 2009-2014
Table 16 Forecast Retail Sales of Tissue and Hygiene by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Celest Paper Ab
Strategic Direction
Key Facts
Summary 2 Celest Paper AB: Key Facts
Summary 3 Celest Paper AB: Operational Indicators
Company Background
Production
Summary 4 Celest Paper AB: Production Statistics 2008
Competitive Positioning
Summary 5 Celest Paper AB: Competitive Position 2009
Dam Bi Produktion Ab
Strategic Direction
Key Facts
Summary 6 Dam Bi Produktion AB: Key Facts
Summary 7 Dam Bi Produktion AB: Operational Indicators
Company Background
Production
Summary 8 Dam Bi Produktion AB: Production Statistics 2008
Competitive Positioning
Summary 9 Dam Bi Produktion AB: Competitive Position 2009
Duni Ab
Strategic Direction
Key Facts
Summary 10 Duni AB: Key Facts
Summary 11 Duni AB: Operational Indicators
Company Background
Production
Summary 12 Duni AB: Production Statistics 2008
Competitive Positioning
Summary 13 Duni AB: Competitive Position 2009
Ellen Ab
Strategic Direction
Key Facts
Summary 14 Ellen AB: Key Facts
Summary 15 Ellen AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Ellen AB: Competitive Position 2009
Kronosept Ab
Strategic Direction
Key Facts
Summary 17 Kronosept AB: Key Facts
Summary 18 Kronosept AB: Operational Indicators
Company Background
Production
Summary 19 Kronosept AB: Production Statistics 2008
Competitive Positioning
Summary 20 Kronosept AB: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Retail Sales of Wipes by Subsector: Value 2004-2009
Table 18 Retail Sales of Wipes by Subsector: % Value Growth 2004-2009
Table 19 Wipes Retail Company Shares 2005-2009
Table 20 Wipes Retail Brand Shares 2006-2009
Table 21 Forecast Retail Sales of Wipes by Subsector: Value 2009-2014
Table 22 Forecast Retail Sales of Wipes by Subsector: % Value Growth 2009-2014


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