Wipes in Mexico

Date: March 29, 2018
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: W436406835AEN
Leaflet:

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In 2017, wipes had a positive performance with the categories included growing steadily. The most relevant category in terms of sales is baby wipes, sold under various brands with Kimberly-Clark one of the key players with its Huggies brand. The growth of the category is mainly defined by the country’s birth rate. According to INEGI, Mexican families have two children on average, making this specific category more attractive to companies as its performance keeps increasing in value and volume sa...

Euromonitor International's Wipes in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Wipes Maintains A Positive Performance in 2017
Price Remains A Big Influencer on Purchase Decisions
Developing Categories Target Niche Groups
Competitive Landscape
Private Label Has Advantaged Positioning
Products Contain Fewer Chemicals
A New Private Label Launches With A Different Strategy
Category Data
  Table 1 Retail Sales of Wipes by Category: Value 2012-2017
  Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
  Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
  Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
  Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
  Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Executive Summary
Demographics Are Key To Sales in Various Categories
the Big Trends Include Changes in Consumer Habits and Consumption
Big Players Against Private Label?
Distribution Focuses on Modern Channels
Positive Outlook for the Future
Market Indicators
  Table 7 Birth Rates 2012-2017
  Table 8 Infant Population 2012-2017
  Table 9 Female Population by Age 2012-2017
  Table 10 Total Population by Age 2012-2017
  Table 11 Households 2012-2017
  Table 12 Forecast Infant Population 2017-2022
  Table 13 Forecast Female Population by Age 2017-2022
  Table 14 Forecast Total Population by Age 2017-2022
  Table 15 Forecast Households 2017-2022
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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