Watches - USA

May 2010 | 27 pages | ID: W4E89F50DA2EN
Euromonitor International Ltd

Abstracts

Towards the end of the review period, value sales of watches declined as a result of the impact of the recession. Beyond that, however, manufacturers have noticed that many younger consumers reject watches as status symbols and turn to their mobile phones as their essential time-keeping accessory. As a result, watchmakers like Seiko and Timex are rethinking their approach to consumers in the 18-to-43 years-old bracket. Instead of marketing the product itself they are presenting it as a means of...

Euromonitor International's Watchesin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.



Product coverage: Mechanical, Quartz Analogue, Quartz Digital

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Goods industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Watches in the US
Euromonitor International
May 2010

LIST OF CONTENTS AND TABLES

Executive Summary
Recession Bites US Consumers
Consumers Looking for Bargains
Serving Ethnic Groups Becoming Increasingly Important
Mixed Retailers and Internet Retailers Increasing Their Distribution Share
Recovery Coming But Will Be Slow
Key Trends and Developments
Personal Goods Retailers Suffer From Declining Consumer Spending
Manufacturers and Retailers Looking To "green Up"
Internet Retailing Is Growing Its Distribution Share
Consumers Are Increasingly Looking for Bargains
Ethnic Merchandising Increasingly Important
Market Data
  Table 1 Sales of Personal Goods by Category: Value 2004-2009
  Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
  Table 3 Personal Goods Company Shares 2005-2009
  Table 4 Personal Goods Brand Shares 2006-2009
  Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
  Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
  Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
  Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
American Greetings Corp
Strategic Direction
Key Facts
  Summary 2 American Greetings Corporation: Key Facts
Company Background
Production
Competitive Positioning
  Summary 3 American Greetings Corporation: Competitive Position 2009
Coach Inc
Strategic Direction
Key Facts
  Summary 4 Coach, Inc.: Key Facts
Company Background
Production
Competitive Positioning
  Summary 5 Coach, Inc.: Competitive Position 2009
Movado Group Inc
Strategic Direction
Key Facts
  Summary 6 Movado Group, Inc: Key Facts
Company Background
Production
Competitive Positioning
  Summary 7 Movado Group, Inc: Competitive Position 2009
Staples Inc
Strategic Direction
Key Facts
  Summary 8 Staples, Inc: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Staples, Inc: Competitive Position 2009
Zales Corp
Strategic Direction
Key Facts
  Summary 10 Zale Corporation : Key Facts
Company Background
Production
Competitive Positioning
  Summary 11 Zale Corporation: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 12 New Product Launches 2008- 2009
Category Data
  Table 9 Sales of Watches by Category: Value 2004-2009
  Table 10 Sales of Watches by Category: % Value Growth 2004-2009
  Table 11 Sales of Watches by Type 2004-2009
  Table 12 Watches Company Shares 2005-2009
  Table 13 Watches Brand Shares 2006-2009
  Table 14 Sales of Watches by Distribution Format: % Analysis 2004-2009
  Table 15 Forecast Sales of Watches by Category: Value 2009-2014
  Table 16 Forecast Sales of Watches by Category: % Value Growth 2009-2014