Watches - Sweden

September 2010 | 23 pages | ID: W136635DB5EEN
Euromonitor International Ltd

Abstracts

Over the review period, the Swedish watch market has undergone major structural changes. A watch is no longer just a timekeeping device. All mobile phones include clocks and nearly 99% of the Swedes have mobile phones, so a watch is more or less superfluous. Instead the watch has become an expression of the wearer’s personality and is increasingly a fashion accessory.

Euromonitor International's Watchesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Mechanical, Quartz Analogue, Quartz Digital.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Watches market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Sales of Personal Goods Unaffected by Global Crisis
Sales in More Sectors Driven by Well-known Brands
Swedish Personal Goods Market Remains Conservative
Traditional Retailers Turning Into Fashion Stores
Well-known Brands Driving Future Sales
Key Trends and Developments
was There A Global Economic Crisis?
Well-known Brands All More Important
Swedish Personal Goods Market Becoming Polarised
Modern Technology Affecting Some Markets
Fashion Causes Rapid Changes
Market Data
  Table1 Sales of Personal Goods by Category: Value 2004-2009
  Table2 Sales of Personal Goods by Category: % Value Growth 2004-2009
  Table3 Personal Goods Company Shares 2005-2009
  Table4 Personal Goods Brand Shares 2006-2009
  Table5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
  Table6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
  Table7 Forecast Sales of Personal Goods by Category: Value 2009-2014
  Table8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Ballograf Ab
Strategic Direction
Key Facts
  Summary 2 Ballograf AB: Key Facts
  Summary 3 Ballograf AB: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Ballograf AB: Competitive Position 2009
Burde Förlagsaktiebolag
Strategic Direction
Key Facts
  Summary 5 Burde Förlagsaktiebolag: Key Facts
  Summary 6 Burde Förlagsaktiebolag: Operational Indicators
Company Background
Production
  Summary 7 Burde Förlagsaktiebolag: Production Statistics 2009
Competitive Positioning
  Summary 8 Burde Förlagsaktiebolag: Competitive Position 2009
Iduna Ab
Strategic Direction
Key Facts
  Summary 9 Iduna AB: Key Facts
  Summary 10 Iduna AB: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 11 Iduna AB: Competitive Position 2009
Kin Ab
Strategic Direction
Key Facts
  Summary 12 KIN AB: Key Facts
  Summary 13 KIN AB: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 14 KIN AB: Competitive Position 2009
Venue Retail Group Ab
Strategic Direction
Key Facts
  Summary 15 Venue Retail Group AB: Key Facts
  Summary 16 Venue Retail Group AB: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 17 Venue Retail Group AB: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 18 New Product Launches 2009
Category Data
  Table9 Sales of Watches by Category: Value 2004-2009
  Table10 Sales of Watches by Category: % Value Growth 2004-2009
  Table11 Sales of Watches by Type 2004-2009
  Table12 Watches Company Shares 2005-2009
  Table13 Watches Brand Shares 2006-2009
  Table14 Sales of Watches by Distribution Format: % Analysis 2004-2009
  Table15 Forecast Sales of Watches by Category: Value 2009-2014
  Table16 Forecast Sales of Watches by Category: % Value Growth 2009-2014