Watches - Italy

June 2010 | 24 pages | ID: WC798DFA8D6EN
Euromonitor International Ltd

Abstracts

In 2009, the Italian watches market exhibited the same signs of sales decline as other personal goods subsectors. Regardless, the Italian market is strategic for watch manufacturers. According to trade associations like Assorologi (national association of watch manufacturers), Italy it’s not only amongst the main markets in the world but Italians are some of the most demanding customers, with a traditional passion for high-end watches and, in particular, mechanical watches. Many watchmakers...

Euromonitor International's Watchesin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Mechanical, Quartz Analogue, Quartz Digital

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Goods industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
2009 A Tough Year for the Italian Personal Goods Market
Recession Changed Italian Consumers' Priorities
Personal Goods Sector in Italy Highly Competitive
Distribution Landscape Highly Fragmented
Better Times Coming in the Medium To Long Term
Key Trends and Developments
Recession Hits Consumer Demand for Personal Goods
"made in Italy" Promises Quality and Value
Sales of Italian Products Threatened by Low-priced Imports
Weakened Italian Labour Market Affecting Demand
Mass Merchandisers Capturing Share at the Expense of Independents
Market Data
  Table 1 Sales of Personal Goods by Category: Value 2004-2009
  Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
  Table 3 Personal Goods Company Shares 2005-2009
  Table 4 Personal Goods Brand Shares 2006-2009
  Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
  Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
  Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
  Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Binda Group
Strategic Direction
Key Facts
  Summary 2 Binda Group S.p.A: Key Facts
  Summary 3 Binda Group S.p.A: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Binda Group S.p.A: Competitive Position 2009
Bulgari SpA
Strategic Direction
Key Facts
  Summary 5 Bulgari S.p.A: Key Facts
  Summary 6 Bulgari S.p.A: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Bulgari S.p.A.: Competitive Position 2009
Damiani SpA
Strategic Direction
Key Facts
  Summary 8 Damiani S.p.A: Key Facts
  Summary 9 Damiani S.p.A: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 10 Damiani S.p.A: Competitive Position 2009
Gucci SpA
Strategic Direction
Key Facts
  Summary 11 Gucci SpA: Key Facts
  Summary 12 Gucci SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Gucci SpA: Competitive Position 2009
Nike Inc
Strategic Direction
Key Facts
  Summary 14 Nike Inc: Key Facts
Company Background
Production
Competitive Positioning
  Summary 15 Nike Inc: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 16 New Product Launches 2008-2009
Category Data
  Table 9 Sales of Watches by Category: Value 2004-2009
  Table 10 Sales of Watches by Category: % Value Growth 2004-2009
  Table 11 Sales of Watches by Type 2004-2009
  Table 12 Watches Company Shares 2005-2009
  Table 13 Watches Brand Shares 2006-2009
  Table 14 Sales of Watches by Distribution Format: % Analysis 2004-2009
  Table 15 Forecast Sales of Watches by Category: Value 2009-2014
  Table 16 Forecast Sales of Watches by Category: % Value Growth 2009-2014