Watches - Brazil

June 2010 | 27 pages | ID: W8DE5905EA2EN
Euromonitor International Ltd

Abstracts

Following positive growth in 2008, sales of watches in Brazil declined by a substantial 8.5% in 2009, as the impact of the global credit crunch led retailers to hold off on new orders of watches during the first half of the year. Stronger sales in the second half enabled the sector to recover and mitigated the decline for the year as a whole.

Euromonitor International's Watchesin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Mechanical, Quartz Analogue, Quartz Digital

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Goods industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Sales of Personal Goods in Brazil Slow Down in 2009
Tax Cuts on Durable Goods Shifting Consumption Away From Personal Goods
Competitive Environment Remains Fragmented
Competition From Internet Retailers Leading Traditional Retailers To Diversify
Sales of Personal Goods Expected To Recover Over Forecast Period
Key Trends and Developments
Economic Recession Slows Down Demand for Personal Goods
Growing Middle Class Stimulating Positive Sales Growth
Rising Consumption of Electronics Products Impacts on Sales of Personal Goods
Companies Placing Greater Emphasis on Environmental Sustainability
Increased Competition and Adverse Conditions Causing Traditional Retailers of Personal Goods To Broaden Operations
Market Data
  Table 1 Sales of Personal Goods by Category: Value 2004-2009
  Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
  Table 3 Personal Goods Company Shares 2005-2009
  Table 4 Personal Goods Brand Shares 2006-2009
  Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
  Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
  Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
  Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
A W Faber-castell, SA
Strategic Direction
Key Facts
  Summary 2 A.W. Faber-Castell S.A.: Key Facts
  Summary 3 A.W. Faber-Castell S.A.: Operational Indicators
Company Background
Production
  Summary 4 A.W. Faber-Castell S.A.: Production Statistics 2008
Competitive Positioning
  Summary 5 A.W. Faber-Castell S.A.: Competitive Position 2009
Amsterdam Sauer Joalheiros Ltda
Strategic Direction
Key Facts
  Summary 6 Amsterdam Sauer Joalheiros Ltda: Key Facts
  Summary 7 Amsterdam Sauer Joalheiros Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 8 Amsterdam Sauer Joalheiros Ltda: Competitive Position 2009
Grupo Bignardi Ltda
Strategic Direction
Key Facts
  Summary 9 Grupo Bignardi Ltda: Key Facts
  Summary 10 Grupo Bignardi Ltda: Operational Indicators
Company Background
Production
  Summary 11 Grupo Bignardi Ltda: Production Statistics 2008
Competitive Positioning
  Summary 12 Grupo Bignardi Ltda: Competitive Position 2009
Primicia SA Industria E Comércio
Strategic Direction
Key Facts
  Summary 13 Primicia S/A: Key Facts
Company Background
Production
Competitive Positioning
  Summary 14 Primicia S/A: Competitive Position 2009
Technos Da Amazônia Ltda
Strategic Direction
Key Facts
  Summary 15 Technos da Amazônia S.A.: Key Facts
Company Background
Production
  Summary 16 Technos da Amazônia S.A.: Production Statistics 2008
Competitive Positioning
  Summary 17 Technos da Amazônia S.A.: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 18 New Product Launches 2008-2009
Category Data
  Table 9 Sales of Watches by Category: Value 2004-2009
  Table 10 Sales of Watches by Category: % Value Growth 2004-2009
  Table 11 Sales of Watches by Type 2004-2009
  Table 12 Watches Company Shares 2005-2009
  Table 13 Watches Brand Shares 2006-2009
  Table 14 Sales of Watches by Distribution Format: % Analysis 2004-2009
  Table 15 Forecast Sales of Watches by Category: Value 2009-2014
  Table 16 Forecast Sales of Watches by Category: % Value Growth 2009-2014