Video Games in Turkey

Date: June 12, 2017
Pages: 24
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: VADAF37F2F7EN
Leaflet:

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Unit prices for video games software products increased in 2016 due to the decline in the exchange rate value of the Turkish lira. This was the key driver of growth in total video games current value sales, which increased by 24%. That this growth rate was significantly lower than the corresponding review period current value CAGR of 30% was mainly explained by a sharp slowdown in volume sales of smartphones as demand for these devices approached maturity in Turkey.

Euromonitor International's Video Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2011-2016
  Table 2 Sales of Video Games by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Video Games: % Value 2012-2016
  Table 4 LBN Brand Shares of Video Games: % Value 2013-2016
  Table 5 NBO Company Shares of Video Games Hardware: % Value 2012-2016
  Table 6 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
  Table 7 NBO Company Shares of Video Games Software: % Value 2012-2016
  Table 8 LBN Brand Shares of Video Games Software: % Value 2013-2016
  Table 9 Distribution of Video Games by Format: % Value 2011-2016
  Table 10 Distribution of Video Games Hardware by Format: % Value 2011-2016
  Table 11 Distribution of Video Games Software by Format: % Value 2011-2016
  Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
  Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
  Table 14 Forecast Sales of Video Games by Category: Value 2016-2021
  Table 15 Forecast Sales of Video Games by Category: % Value Growth 2016-2021
Executive Summary
Toys and Games Continues To Post Healthy Growth in Current Value Sales
Challenging Economic Conditions Have Limited Impact on Toys and Games
International Brands Gain Ground in Toys and Games in Turkey
Specialist Retailers Make Gains in Toys and Games Distribution
Outlook for Toys and Games in Turkey Remains Positive
Key Trends and Developments
Depreciation of the Turkish Lira Fuels Price Hikes in Toys and Games
Toys and Games Benefits From Improved Distribution Via Modern Retailers
Market Data
  Table 16 Sales of Toys and Games by Category: Value 2011-2016
  Table 17 Sales of Toys and Games by Category: % Value Growth 2011-2016
  Table 18 NBO Company Shares of Toys and Games: % Value 2012-2016
  Table 19 LBN Brand Shares of Toys and Games: % Value 2013-2016
  Table 20 Distribution of Toys and Games by Format: % Value 2011-2016
  Table 21 Forecast Sales of Toys and Games by Category: Value 2016-2021
  Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
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