Video Games in Russia

May 2021 | 27 pages | ID: V8B36BC6DE1EN
Euromonitor International Ltd

Abstracts

In 2020, value sales of video games grew by 22%, compared to 14% growth in 2019, having seen an uplift in sales due to the outbreak of COVID-19. Early lockdown measures resulted in the closure of schools, driving greater demand amongst pre-teens and teenagers, who purchased video games as a way to pass the time during periods of home seclusion. In addition, gaming allowed them to play online with their friends, enabling them to still have a form of socialising despite social distancing measures...

Euromonitor International's Video Games in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

VIDEO GAMES IN RUSSIA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion boosts sales of video games as consumers look for entertainment
Static consoles drive growth, as hand-held consoles lead the landscape
Free-to-play games maintain interest while boosting the rise of e-commerce
RECOVERY AND OPPORTUNITIES 
PlayStation 5 and Xbox Series X boost growth, while AR/VR headsets recover
Demand for digital games driven by ease, convenience and affordable prices
The rising interest in e-sports will continue to support gaming in Russia
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2015-2020
Table 2 Sales of Video Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Video Games: % Value 2016-2020
Table 4 LBN Brand Shares of Video Games: % Value 2017-2020
Table 5 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 7 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 8 Distribution of Video Games by Format: % Value 2015-2020
Table 9 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 10 Distribution of Video Games Software by Format: % Value 2015-2020
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 13 Forecast Sales of Video Games by Category: Value 2020-2025
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2020-2025
TOYS AND GAMES IN RUSSIA
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2015-2020
Table 16 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 18 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 19 Distribution of Toys and Games by Format: % Value 2015-2020
Table 20 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources