Video Games in Portugal
Corporate investments undertaken by the largest companies operating in the video games hardware category - Sony Computer Entertainment, Nintendo and Microsoft - very much characterised 2010. After the success achieved and still being achieved by Nintendo’s Wii in the Portuguese market, its main competitors outlined core strategic policies to follow this current trend and created their own similar products. This innovative climate, along with sharpened marketing and publicity campaigns, boosted...
Euromonitor International's Video Games in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Video Games in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2005-2010
Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
Table 4 Video Games Company Shares by Value 2008-2010
Table 5 Video Games Brand Shares by Value 2008-2010
Table 6 Video Games Hardware Company Shares by Value 2008-2010
Table 7 Video Games Hardware Brand Shares by Value 2008-2010
Table 8 Video Games Software Company Shares by Value 2008-2010
Table 9 Video Games Software Brand Shares by Value 2008-2010
Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Nintendo Iberica SA in Toys and Games (portugal)
Strategic Direction
Key Facts
Summary 1 Nintendo Iberica SA (Sucursal em Portugal): Key Facts
Summary 2 Nintendo Iberica SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Nintendo Iberica SA: Competitive Position 2010
Executive Summary
Toys and Games Market Shows Resistance in An Unstable Economic Climate
Technological Developments Lead the Way
Low Representation of National Companies in the Marketplace
Specialist Retailers Fail To Keep Pace With the Market
Expected Deceleration in Toys and Games Growth Over the Forecast Period
Key Trends and Developments
Economic Downturn and Its Impact on the Market's Performance
Legislation Leads To Shifting Patterns
Technological Developments Boost the Toys and Games Market
Multinationals Strengthen Their Position in the Competitive Landscape
Licensing Dynamics Characterise the Toys and Games Market
Market Data
Table 15 Sales of Toys and Games by Category: Value 2005-2010
Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 17 Toys and Games Company Shares by Value 2008-2010
Table 18 Toys and Games Brand Shares by Value 2008-2010
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 4 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2005-2010
Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
Table 4 Video Games Company Shares by Value 2008-2010
Table 5 Video Games Brand Shares by Value 2008-2010
Table 6 Video Games Hardware Company Shares by Value 2008-2010
Table 7 Video Games Hardware Brand Shares by Value 2008-2010
Table 8 Video Games Software Company Shares by Value 2008-2010
Table 9 Video Games Software Brand Shares by Value 2008-2010
Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Nintendo Iberica SA in Toys and Games (portugal)
Strategic Direction
Key Facts
Summary 1 Nintendo Iberica SA (Sucursal em Portugal): Key Facts
Summary 2 Nintendo Iberica SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Nintendo Iberica SA: Competitive Position 2010
Executive Summary
Toys and Games Market Shows Resistance in An Unstable Economic Climate
Technological Developments Lead the Way
Low Representation of National Companies in the Marketplace
Specialist Retailers Fail To Keep Pace With the Market
Expected Deceleration in Toys and Games Growth Over the Forecast Period
Key Trends and Developments
Economic Downturn and Its Impact on the Market's Performance
Legislation Leads To Shifting Patterns
Technological Developments Boost the Toys and Games Market
Multinationals Strengthen Their Position in the Competitive Landscape
Licensing Dynamics Characterise the Toys and Games Market
Market Data
Table 15 Sales of Toys and Games by Category: Value 2005-2010
Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 17 Toys and Games Company Shares by Value 2008-2010
Table 18 Toys and Games Brand Shares by Value 2008-2010
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 4 Research Sources
