Video Games in Hungary
Due to the declining spending power of consumers and their changing purchasing habits value sales of video games, especially video games hardware, declined in 2010, particularly as the newest games and hardware are expensive. As there were no significant software product launches in 2010, demand for video games did not increase.
Euromonitor International's Video Games in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Video Games in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Video Games Hardware, Video Games Software.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Video Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2005-2010
Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
Table 4 Video Games Company Shares by Value 2008-2010
Table 5 Video Games Brand Shares by Value 2008-2010
Table 6 Video Games Hardware Company Shares by Value 2008-2010
Table 7 Video Games Hardware Brand Shares by Value 2008-2010
Table 8 Video Games Software Company Shares by Value 2008-2010
Table 9 Video Games Software Brand Shares by Value 2008-2010
Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Comgame 576 Kft in Toys and Games (hungary)
Strategic Direction
Key Facts
Summary 1 Comgame 576 Kft: Key Facts
Summary 2 Comgame 576 Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Production
Competitive Positioning
Executive Summary
Value Sales Decline in Toys and Games
Declining Number of Potential Consumers Negatively Affects Value Sales
Multinational Manufacturers Lead the Market
Traditional Toys and Games Increasingly Sold in Hypermarkets
Growth Is Expected Over the Forecast Period
Key Trends and Developments
Seasonality Is Very Strong in Traditional Toys and Games
Traditional Games Distribution Shifts Toward Hypermarkets and Online Portals
Domestic Companies Struggle To Enter the Market
Increasing Interactivity Gives A New Boost To Video Games Hardware Sales
Changing Consumer Habits Impact Video Games
Licensed Toys and Games Boost Sales
Market Data
Table 15 Sales of Toys and Games by Category: Value 2005-2010
Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 17 Toys and Games Company Shares by Value 2008-2010
Table 18 Toys and Games Brand Shares by Value 2008-2010
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 3 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2005-2010
Table 2 Sales of Video Games by Category: % Value Growth 2005-2010
Table 3 Video Games Software by Type: % Value Breakdown 2005-2010
Table 4 Video Games Company Shares by Value 2008-2010
Table 5 Video Games Brand Shares by Value 2008-2010
Table 6 Video Games Hardware Company Shares by Value 2008-2010
Table 7 Video Games Hardware Brand Shares by Value 2008-2010
Table 8 Video Games Software Company Shares by Value 2008-2010
Table 9 Video Games Software Brand Shares by Value 2008-2010
Table 10 Sales of Video Games by Distribution Format: % Analysis 2005-2010
Table 11 Sales of Video Games Hardware by Distribution Format: % Analysis 2005-2010
Table 12 Sales of Video Games Software by Distribution Format: % Analysis 2005-2010
Table 13 Forecast Sales of Video Games by Category: Value 2010-2015
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2010-2015
Comgame 576 Kft in Toys and Games (hungary)
Strategic Direction
Key Facts
Summary 1 Comgame 576 Kft: Key Facts
Summary 2 Comgame 576 Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Production
Competitive Positioning
Executive Summary
Value Sales Decline in Toys and Games
Declining Number of Potential Consumers Negatively Affects Value Sales
Multinational Manufacturers Lead the Market
Traditional Toys and Games Increasingly Sold in Hypermarkets
Growth Is Expected Over the Forecast Period
Key Trends and Developments
Seasonality Is Very Strong in Traditional Toys and Games
Traditional Games Distribution Shifts Toward Hypermarkets and Online Portals
Domestic Companies Struggle To Enter the Market
Increasing Interactivity Gives A New Boost To Video Games Hardware Sales
Changing Consumer Habits Impact Video Games
Licensed Toys and Games Boost Sales
Market Data
Table 15 Sales of Toys and Games by Category: Value 2005-2010
Table 16 Sales of Toys and Games by Category: % Value Growth 2005-2010
Table 17 Toys and Games Company Shares by Value 2008-2010
Table 18 Toys and Games Brand Shares by Value 2008-2010
Table 19 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
Table 20 Forecast Sales of Toys and Games by Category: Value 2010-2015
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
Summary 3 Research Sources
