Video Games in Canada

Date: August 9, 2016
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: V5BBB8406E6EN
Leaflet:

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Video Games in Canada
Mobile games saw soaring popularity in Canada in 2015, with this partly due to the growing ownership of smartphones and tablets. The household penetration rate of smartphones soared by a further five percentage points in the year to reach 66%. Children and teenagers aged 2-17-years-old are notably now using mobile devices more for gaming than computers, with mobile games seeing a strong 22% current value growth in 2015 over the previous year and a review period CAGR of 84%.

Euromonitor International's Video Games in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Video Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Video Games by Category: Value 2010-2015
  Table 2 Sales of Video Games by Category: % Value Growth 2010-2015
  Table 3 Video Gaming Population: Number of People 2010-2015
  Table 4 Video Gaming Population: % Number of People 2010-2015
  Table 5 NBO Company Shares of Video Games: % Value 2011-2015
  Table 6 LBN Brand Shares of Video Games: % Value 2012-2015
  Table 7 NBO Company Shares of Video Games Hardware: % Value 2011-2015
  Table 8 LBN Brand Shares of Video Games Hardware: % Value 2012-2015
  Table 9 NBO Company Shares of Video Games Software: % Value 2011-2015
  Table 10 LBN Brand Shares of Video Games Software: % Value 2012-2015
  Table 11 Distribution of Video Games by Format: % Value 2010-2015
  Table 12 Distribution of Video Games Hardware by Format: % Value 2010-2015
  Table 13 Distribution of Video Games Software by Format: % Value 2010-2015
  Table 14 Forecast Sales of Video Games by Category: Value 2015-2020
  Table 15 Forecast Sales of Video Games by Category: % Value Growth 2015-2020
Executive Summary
2015 Sees Strongest Growth of Review Period Thanks To Key Launches
Mobile Games Soar But Many Games Struggle To Make Sufficient Revenue
Leaders Microsoft and Sony Lose Share
Internet Retailing Surges Ahead
Forecast Period Growth Driven by Digital Games
Key Trends and Developments
Canadians Willing To Spend on Star Launches Despite Economic Uncertainty
Traditional Toys and Games Stores Remain Resilient Despite Soaring Internet Retailing
Market Data
  Table 16 Sales of Toys and Games by Category: Value 2010-2015
  Table 17 Sales of Toys and Games by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Toys and Games: % Value 2011-2015
  Table 19 LBN Brand Shares of Toys and Games: % Value 2012-2015
  Table 20 Distribution of Toys and Games by Format: % Value 2010-2015
  Table 21 Forecast Sales of Toys and Games by Category: Value 2015-2020
  Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 1 Research Sources












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