Video Games in Brazil

May 2024 | 23 pages | ID: V028EA71E02EN
Euromonitor International Ltd

Abstracts

Despite the economic scenario, video games in Brazil continued to grow in current value terms in 2023. Static consoles maintained retail volume and value growth as prices decreased. During the early launch phase of the current static console generation there were stock availability issues – mainly in 2020 and 2021. Towards the end of the review period companies managed to stabilise their inventory, with higher availability throughout retail channels. Price promotions were also carried out, and m...

Euromonitor International's Video Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Video Games in Brazil
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

VIDEO GAMES IN BRAZIL
KEY DATA FINDINGS

2023 DEVELOPMENTS

Affordable prices push growth for static consoles and increase adoption
Impact of mobile games on sales of hand-held consoles
Local video games software development continues, but still depends on abroad
PROSPECTS AND OPPORTUNITIES
Companies will target later adopters to continue growing in video games hardware
Online games and subscriptions gains a local ally
Legal framework expected to foster the development of a national video games market
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2018-2023
Table 2 Sales of Video Games by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Video Games: % Value 2019-2023
Table 4 LBN Brand Shares of Video Games: % Value 2020-2023
Table 5 NBO Company Shares of Video Games Hardware: % Value 2019-2023
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
Table 7 NBO Company Shares of Video Games Software: % Value 2019-2023
Table 8 Distribution of Video Games by Format: % Value 2018-2023
Table 9 Distribution of Video Games Hardware by Format: % Value 2018-2023
Table 10 Distribution of Video Games Software by Format: % Value 2018-2023
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
Table 13 Forecast Sales of Video Games by Category: Value 2023-2028
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2023-2028
TOYS AND GAMES IN BRAZIL
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2018-2023
Table 16 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 18 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 19 Distribution of Toys and Games by Format: % Value 2018-2023
Table 20 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources