Traditional Toys and Games in Turkey

May 2024 | 20 pages | ID: T6A7C20CFA8EN
Euromonitor International Ltd

Abstracts

In spite of continuing high inflation in Turkey, traditional toys and games registered healthy current value growth. The best performing segment was dolls and accessories and this was in part boosted by the launch of the Barbie movie in summer 2023. Though the benefits were not all for Barbie merchandise, as there was a significant offering of budget-friendly options from local manufacturers. Construction also performed strongly, led by the Lego brand, with adults also being a significant consum...

Euromonitor International's Traditional Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Traditional Toys and Games in Turkey
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

TRADITIONAL TOYS AND GAMES IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy constant value growth, in spite of high inflation
Local player, Adore, passes out Hasbro
Share of e-commerce and discounters on the rise
PROSPECTS AND OPPORTUNITIES
Improving economic picture supports value sales
Mattel and LEGO gain further value share
Discounters and e-commerce continue to gain value share.
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
TOYS AND GAMES IN TURKEY
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2018-2023
Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources