Traditional Toys and Games in Portugal

October 2011 | 30 pages | ID: TF2DE23C560EN
Euromonitor International Ltd

Abstracts

Despite the unstable economic climate from which Portugal continues to suffer, consumers felt motivated and more optimistic in 2010, following improved economic indicators during the first two quarters of the year. Confidence increased, benefitting the traditional toys and games market, and thus overturning the negative figures experienced in 2009.

Euromonitor International's Traditional Toys and Games in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Traditional Toys and Games by Category: Value 2005-2010
  Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2005-2010
  Table 3 Traditional Toys and Games Company Shares by Value 2008-2010
  Table 4 Traditional Toys and Games Brand Shares by Value 2008-2010
  Table 5 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2005-2010
  Table 6 Forecast Sales of Traditional Toys and Games by Category: Value 2010-2015
  Table 7 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Famosa Portugal - Bonecas E Brinquedos Lda in Toys and Games (portugal)
Strategic Direction
Key Facts
  Summary 1 Famosa Portugal - Bonecas e Brinquedos Lda: Key Facts
  Summary 2 Famosa Portugal - Bonecas e Brinquedos Lda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Famosa Portugal - Bonecas e Brinquedos Lda: Competitive Position 2010
Majora - Mario J Oliveira & Irmao Lda in Toys and Games (portugal)
Strategic Direction
Key Facts
  Summary 4 Majora - Mario J Oliveira & Irmao Lda: Key Facts
  Summary 5 Majora - Mario J Oliveira & Irmao Lda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Majora - Mario J Oliveira & Irmao Lda: Competitive Position 2010
Mattel Portugal - Fabrico E Comercio De Brinquedos, Lda in Toys and Games (portugal)
Strategic Direction
Key Facts
  Summary 7 Mattel Portugal - Fabrico e Comercio de Brinquedos Lda: Key Facts
  Summary 8 Mattel Portugal - Fabrico e Comercio de Brinquedos Lda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Mattel Portugal - Fabrico e Comercio de Brinquedos Lda: Competitive Position 2010
Science4you SA in Toys and Games (portugal)
Strategic Direction
Key Facts
  Summary 10 Science4you SA: Key Facts
  Summary 11 Science4you SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Science4you SA: Competitive Position 2010
Executive Summary
Toys and Games Market Shows Resistance in An Unstable Economic Climate
Technological Developments Lead the Way
Low Representation of National Companies in the Marketplace
Specialist Retailers Fail To Keep Pace With the Market
Expected Deceleration in Toys and Games Growth Over the Forecast Period
Key Trends and Developments
Economic Downturn and Its Impact on the Market's Performance
Legislation Leads To Shifting Patterns
Technological Developments Boost the Toys and Games Market
Multinationals Strengthen Their Position in the Competitive Landscape
Licensing Dynamics Characterise the Toys and Games Market
Market Data
  Table 8 Sales of Toys and Games by Category: Value 2005-2010
  Table 9 Sales of Toys and Games by Category: % Value Growth 2005-2010
  Table 10 Toys and Games Company Shares by Value 2008-2010
  Table 11 Toys and Games Brand Shares by Value 2008-2010
  Table 12 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
  Table 13 Forecast Sales of Toys and Games by Category: Value 2010-2015
  Table 14 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
  Summary 13 Research Sources