Traditional Toys and Games in Poland

May 2024 | 17 pages | ID: TE1B6FF396BEN
Euromonitor International Ltd

Abstracts

Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category continues to perform well, driven by key trends around the incorporation of technology and sustainable practices. Indeed, within this context, consumer spending on traditional toys has proven resilient, with a focus on arts and crafts, educational toys,...

Euromonitor International's Traditional Toys and Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Traditional Toys and Games in Poland
Euromonitor International
May 2024

LIST OF CONTENTS AND TABLES

TRADITIONAL TOYS AND GAMES IN POLAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Maintained healthy growth, thanks to educational, integrated tech, and sustainability trends
Leading LEGO capitalises on “kidult” trend with adult-themed builds and collectors sets
Sustainability trends drive ongoing developments, as players adapt their manufacturing processes
PROSPECTS AND OPPORTUNITIES
Sophisticated tech developments and sustainability trends will support sales over the forecast period
LEGO and Mattel will continue to capitalise on partnerships with film studios
Further developments expected in digital enhancements and personalised offerings
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
TOYS AND GAMES IN POLAND
EXECUTIVE SUMMARY
Toys and games in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2018-2023
Table 11 Sales of Toys and Games by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Toys and Games: % Value 2019-2023
Table 13 LBN Brand Shares of Toys and Games: % Value 2020-2023
Table 14 Distribution of Toys and Games by Format: % Value 2018-2023
Table 15 Forecast Sales of Toys and Games by Category: Value 2023-2028
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources