Traditional Toys and Games in Hungary

October 2011 | 27 pages | ID: TF1EE1A2258EN
Euromonitor International Ltd

Abstracts

Due to declining spending power and real incomes consumers had to change their purchasing habits to firstly buy essential goods and secondly pay their living costs and credit, thus demand for traditional toys and games was declining. However, cheaper toys were forging ahead, especially in hypermarkets and specialist toy and games retailers, where most of the toys and games purchased at Easter or Christmas are bought. Seasonality is very important in traditional toys and games, because most...

Euromonitor International's Traditional Toys and Games in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Traditional Toys and Games by Category: Value 2005-2010
  Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2005-2010
  Table 3 Traditional Toys and Games Company Shares by Value 2008-2010
  Table 4 Traditional Toys and Games Brand Shares by Value 2008-2010
  Table 5 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2005-2010
  Table 6 Forecast Sales of Traditional Toys and Games by Category: Value 2010-2015
  Table 7 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Formatex Kft in Toys and Games (hungary)
Strategic Direction
Key Facts
  Summary 1 Formatex Kft: Key Facts
  Summary 2 Formatex Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Formatex Kft: Competitive Position 2010
Lego Hungaria Kft in Toys and Games (hungary)
Strategic Direction
Key Facts
  Summary 4 Lego Hungaria Kft: Key Facts
  Summary 5 Lego Hungaria Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Lego Hungaria Kft: Competitive Position 2010
Piatnik Budapest Kft in Toys and Games (hungary)
Strategic Direction
Key Facts
  Summary 7 Piatnik Budapest Kft: Key Facts
  Summary 8 Piatnik Budapest Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Piatnik Budapest Kft: Competitive Position 2010
Executive Summary
Value Sales Decline in Toys and Games
Declining Number of Potential Consumers Negatively Affects Value Sales
Multinational Manufacturers Lead the Market
Traditional Toys and Games Increasingly Sold in Hypermarkets
Growth Is Expected Over the Forecast Period
Key Trends and Developments
Seasonality Is Very Strong in Traditional Toys and Games
Traditional Games Distribution Shifts Toward Hypermarkets and Online Portals
Domestic Companies Struggle To Enter the Market
Increasing Interactivity Gives A New Boost To Video Games Hardware Sales
Changing Consumer Habits Impact Video Games
Licensed Toys and Games Boost Sales
Market Data
  Table 8 Sales of Toys and Games by Category: Value 2005-2010
  Table 9 Sales of Toys and Games by Category: % Value Growth 2005-2010
  Table 10 Toys and Games Company Shares by Value 2008-2010
  Table 11 Toys and Games Brand Shares by Value 2008-2010
  Table 12 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
  Table 13 Forecast Sales of Toys and Games by Category: Value 2010-2015
  Table 14 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
  Summary 10 Research Sources