Traditional Toys and Games in Chile

September 2011 | 25 pages | ID: T1C2D6BFC4EEN
Euromonitor International Ltd

Abstracts

Growth in 2010 was higher than in 2009, mainly due to high economic growth and also due to the appreciation of the Chilean peso since over 90% of toys in Chile are imported. Moreover, increased purchasing power as a result of increasing GDP, which reached 5.2% during 2010, brought sales to the level of before the crisis in 2009.

Euromonitor International's Traditional Toys and Games in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Traditional Toys and Games by Category: Value 2005-2010
  Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2005-2010
  Table 3 Traditional Toys and Games Company Shares by Value 2008-2010
  Table 4 Traditional Toys and Games Brand Shares by Value 2008-2010
  Table 5 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2005-2010
  Table 6 Forecast Sales of Traditional Toys and Games by Category: Value 2010-2015
  Table 7 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Ansaldo SA in Toys and Games (chile)
Strategic Direction
Key Facts
  Summary 1 Ansaldo S.A.: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Ansaldo S.A.: Competitive Position 2010
Comercial E Industrial Silfa SA in Toys and Games (chile)
Strategic Direction
Key Facts
  Summary 3 Comercial e Industrial Silfa Ltda.: Key Facts
Company Background
Production
Competitive Positioning
  Summary 4 Comercial e Industrial Silfa Ltda.: Competitive Position 2010
Dh Empresas Peru SA in Toys and Games (chile)
Strategic Direction
Key Facts
  Summary 5 DH Empresas SA: Key Facts
  Summary 6 DH Empresas SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 DH Empresas Peru SA: Competitive Position 2010
Juguetes Festival Kayser SA in Toys and Games (chile)
Strategic Direction
Key Facts
  Summary 8 Juguetes Kayser S.A.: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Juguetes Kayser S.A.: Competitive Position 2010
Executive Summary
Parents More Willing To Buy Expensive Products Due To Improving Economy
Retailers Show Interest in Creating Videogames Department Stores
Children Became More Interested in Technological Toys
Children Starting To Play at Younger Age
Rising Grocery and Internet Sales
Key Trends and Developments
Sophisticated Toys and Video Games Fuelling Sales
Legislation Reforms in Order To Protect Intellectual Property Rights
Video Game Imports Increase Due To Appreciation of the Chilean Peso
Economic Recovery Drives Sales of Toys and Videogames
New Channel Distribution Strategies: Rising Competition Among Retailers
Market Data
  Table 8 Sales of Toys and Games by Category: Value 2005-2010
  Table 9 Sales of Toys and Games by Category: % Value Growth 2005-2010
  Table 10 Toys and Games Company Shares by Value 2008-2010
  Table 11 Toys and Games Brand Shares by Value 2008-2010
  Table 12 Sales of Toys and Games by Distribution Format: % Analysis 2005-2010
  Table 13 Forecast Sales of Toys and Games by Category: Value 2010-2015
  Table 14 Forecast Sales of Toys and Games by Category: % Value Growth 2010-2015
Sources
  Summary 10 Research Sources