Toys & Games Retail in the United States

October 2025 | 41 pages | ID: TD037CF2190EN
MarketLine

Abstracts

Summary

Toys & Games Retail in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• Toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
• The US toys & games retail market recorded revenues of $30,304.9 million in 2024, representing a compound annual growth rate (CAGR) of 3.9% between 2019 and 2024.
• Online specialists account for the largest proportion of sales in the US toys & games retail market in 2024, sales through this channel generated $10,602.3 million, equivalent to 35.0% of the market's overall value.
• The US accounted for a share of 84.9% of the North American toys & games retail market in 2024.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in the United States
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in the United States
• Leading company profiles reveal details of key toys & games retail market players? global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the United States toys & games retail market with five year forecasts

Reasons to Buy

• What was the size of the United States toys & games retail market by value in 2024?
• What will be the size of the United States toys & games retail market in 2029?
• What factors are affecting the strength of competition in the United States toys & games retail market?
• How has the market performed over the last five years?
• What are the main segments that make up the United States's toys & games retail market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Geography segmentation
4.2. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?

8 COMPANY PROFILES

8.1. Walmart Inc
8.2. Amazon.com Inc
8.3. Target Corp
8.4. Lego AS

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: United States toys & games retail market value: $ million, 2019-24
Table 2: United States toys & games retail market geography segmentation: $ million, 2024
Table 3: United States toys & games retail market distribution: % share, by value, 2024
Table 4: United States toys & games retail market value forecast: $ million, 2024-29
Table 5: Walmart Inc: Key Facts
Table 6: Walmart Inc: Annual Financial Ratios
Table 7: Walmart Inc: Key Employees
Table 8: Walmart Inc: Key Employees Continued
Table 9: Walmart Inc: Key Employees Continued
Table 10: Amazon.com Inc: Key Facts
Table 11: Amazon.com Inc: Annual Financial Ratios
Table 12: Amazon.com Inc: Key Employees
Table 13: Target Corp: Key Facts
Table 14: Target Corp: Annual Financial Ratios
Table 15: Target Corp: Key Employees
Table 16: Lego AS: Key Facts
Table 17: Lego AS: Key Employees
Table 18: United States Size of Population (Million), 2020-24
Table 19: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: United States GDP (Current Prices, $ Billion), 2020-24
Table 21: United States Inflation, 2020-24
Table 22: United States Consumer Price Index (Absolute), 2020-24
Table 23: United States Exchange Rate, 2019-24

List Of Figures

LIST OF FIGURES

Figure 1: United States toys & games retail market value: $ million, 2019-24
Figure 2: United States toys & games retail market geography segmentation: % share, by value, 2024
Figure 3: United States toys & games retail market distribution: % share, by value, 2024
Figure 4: United States toys & games retail market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the toys & games retail market in the United States, 2024
Figure 6: Drivers of buyer power in the toys & games retail market in the United States, 2024
Figure 7: Drivers of supplier power in the toys & games retail market in the United States, 2024
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in the United States, 2024
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in the United States, 2024
Figure 10: Drivers of degree of rivalry in the toys & games retail market in the United States, 2024