TOMY Co Ltd in Toys and Games - World

Date: May 22, 2010
Pages: 23
Price:
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: TE65EC14304EN
Leaflet:

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As a new entity following its merger with Takara in 2006, TOMY Co Ltd has aggressively introduced new products that has enabled it to improve sales in both domestic and international markets. By 2009, however, a variety of challenges including intense competition, dwindling interest in traditional toys and games and the impacts of the global recession combined to negative effect on its financials. As a result, TOMY Co Ltd is now intensifying its efforts to reduce labour and production costs, in part by shifting more of its production facilities from China to Vietnam and Thailand.

Euromonitor International’s TOMY Co Ltd in Toys and Games company profile offers detailed strategic analysis of the company’s business, examining its performance in the toys and games market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Why buy this report?
  • Get a detailed picture of the toys and games industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic Opportunities
Brand Strategy
Operations
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