Tobacco in the United Kingdom
After two years of recording positive growth thanks to favourable pandemic-induced conditions, 2022 saw tobacco returning to declining sales in the UK, as it had been registering prior to the pandemic. Volume sales of cigarettes posted a double-digit decline in 2022, although smoking prevalence has experienced only limited downturns since the start of the pandemic. The declining sales was mainly driven by consumers returning to international travel and a strong rebound in illicit sales following...
Euromonitor International's Tobacco in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tobacco in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TOBACCO IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cigarettes return to decline in volume terms as COVID-19-related effects unwind
Economy brands grow as consumers trade down due to the cost-of-living crisis
The Khan Review outlines policies to be implemented for the new Tobacco Control Plan
PROSPECTS AND OPPORTUNITIES
Cigarettes to decline in both volume and real value terms over the forecast period
Illicit trade to grow as money-squeezed consumers look to save money
Big tobacco brands increasingly focus on the economy segment or alternative options
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fine cut tobacco growth slips into decline as consumers return to travel and favour other tobacco alternatives
Cigarillos outperform the wider tobacco category as consumers favour more affordable options
Cigar sales declining again as price-sensitive consumers avoid the category
PROSPECTS AND OPPORTUNITIES
Fine cut tobacco growth to slow in the forecast period as the price gap to cigarettes narrows
Cigarillos to grow at the expense of cigars in a challenging economic environment
Tobacco companies to compete on lower-priced offerings focusing on value-for-money
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 Sales of Cigarillos by Price Platform 2017-2022
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Closed single-use vapour products experience stellar growth at the expense of other vaping categories
Big tobacco companies enter the closed single-use systems race
Grocery retailers continue to gain share in the tobacco-alternative categories
PROSPECTS AND OPPORTUNITIES
Vaping to grow as consumers look for less unhealthy and more affordable options
Growth expected in nicotine pouches in spite of rising popularity of single-use systems
Heated tobacco to grow as an alternative to vaping for smokers
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 58 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 60 Sales of Heated Tobacco: Volume 2017-2022
Table 61 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 62 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 63 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 64 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 65 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 66 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 67 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 68 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 69 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 70 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 71 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 72 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 73 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 74 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 75 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 76 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 77 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 78 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 79 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 80 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 81 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 82 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 83 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 84 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 85 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 86 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 87 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 88 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 89 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cigarettes return to decline in volume terms as COVID-19-related effects unwind
Economy brands grow as consumers trade down due to the cost-of-living crisis
The Khan Review outlines policies to be implemented for the new Tobacco Control Plan
PROSPECTS AND OPPORTUNITIES
Cigarettes to decline in both volume and real value terms over the forecast period
Illicit trade to grow as money-squeezed consumers look to save money
Big tobacco brands increasingly focus on the economy segment or alternative options
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fine cut tobacco growth slips into decline as consumers return to travel and favour other tobacco alternatives
Cigarillos outperform the wider tobacco category as consumers favour more affordable options
Cigar sales declining again as price-sensitive consumers avoid the category
PROSPECTS AND OPPORTUNITIES
Fine cut tobacco growth to slow in the forecast period as the price gap to cigarettes narrows
Cigarillos to grow at the expense of cigars in a challenging economic environment
Tobacco companies to compete on lower-priced offerings focusing on value-for-money
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 Sales of Cigarillos by Price Platform 2017-2022
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Closed single-use vapour products experience stellar growth at the expense of other vaping categories
Big tobacco companies enter the closed single-use systems race
Grocery retailers continue to gain share in the tobacco-alternative categories
PROSPECTS AND OPPORTUNITIES
Vaping to grow as consumers look for less unhealthy and more affordable options
Growth expected in nicotine pouches in spite of rising popularity of single-use systems
Heated tobacco to grow as an alternative to vaping for smokers
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 58 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 59 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 60 Sales of Heated Tobacco: Volume 2017-2022
Table 61 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 62 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 63 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 64 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 65 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 66 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 67 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 68 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 69 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 70 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 71 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 72 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 73 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 74 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 75 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 76 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 77 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 78 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 79 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 80 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 81 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 82 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 83 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 84 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 85 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 86 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 87 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 88 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 89 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
