Tobacco in Denmark
Although overall cigarette sales experienced a decline in 2022, the rate of decline slowed compared to the peak rate observed in 2020. This decline can be attributed to smokers reducing their cigarette consumption rather than a significant change in smoking prevalence. Additionally, there is a growing number of Danes who are using multiple nicotine products, including cigarettes, e-cigarettes, heated tobacco, and nicotine pouches. Notably, the latest trend involves choosing a tobacco/nicotine pr...
Euromonitor International's Tobacco in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Tobacco in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TOBACCO IN DENMARK
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Diversification of nicotine consumption in Denmark
Limited impact of cigarette taxation on consumption
Menthol ban spurs cooling and refreshing alternatives
PROSPECTS AND OPPORTUNITIES
Evolving consumer preferences drive decline in cigarette sales
Increased competition from alternative nicotine products
Moderate impact of taxation on cigarette consumption
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining sales of cigars and cigarillos
Decline in smoking tobacco consumption
Resilient cigar sales
PROSPECTS AND OPPORTUNITIES
Smoking tobacco faces rapid decline
Resilient cigar sales with a shift in demand
Cigarillo sales decline due to competition from heated tobacco products
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 Sales of Cigarillos by Price Platform 2017-2022
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Surging popularity of nicotine pouches among young consumers
E-cigarettes face challenges due to flavour ban
Competitive landscape shift in heated tobacco
PROSPECTS AND OPPORTUNITIES
Dynamic growth of nicotine pouches with potential limitations ahead
Promising growth of heated tobacco
Moderate growth of e-vapour products amidst intense competition
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 58 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 60 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 61 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 62 Sales of Heated Tobacco: Volume 2017-2022
Table 63 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 64 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 65 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 66 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 67 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 68 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 70 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 71 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 72 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 73 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 74 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 75 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 76 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 77 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 78 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 79 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 80 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 81 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 82 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 83 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 84 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 86 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 87 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 88 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 89 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 90 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 91 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 92 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 93 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 94 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
EXECUTIVE SUMMARY
Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2017-2022
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Diversification of nicotine consumption in Denmark
Limited impact of cigarette taxation on consumption
Menthol ban spurs cooling and refreshing alternatives
PROSPECTS AND OPPORTUNITIES
Evolving consumer preferences drive decline in cigarette sales
Increased competition from alternative nicotine products
Moderate impact of taxation on cigarette consumption
TAXATION AND PRICING
Taxation rates
Table 10 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 3 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 11 Sales of Cigarettes: Volume 2017-2022
Table 12 Sales of Cigarettes by Category: Value 2017-2022
Table 13 Sales of Cigarettes: % Volume Growth 2017-2022
Table 14 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 15 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 16 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 17 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 18 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 19 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 20 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 21 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 22 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 23 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 24 Forecast Sales of Cigarettes: Volume 2022-2027
Table 25 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 26 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 28 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 32 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Declining sales of cigars and cigarillos
Decline in smoking tobacco consumption
Resilient cigar sales
PROSPECTS AND OPPORTUNITIES
Smoking tobacco faces rapid decline
Resilient cigar sales with a shift in demand
Cigarillo sales decline due to competition from heated tobacco products
CATEGORY DATA
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 36 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 37 Sales of Cigars by Size: % Volume 2017-2022
Table 38 Sales of Cigarillos by Price Platform 2017-2022
Table 39 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 40 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 41 NBO Company Shares of Cigars: % Volume 2018-2022
Table 42 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 43 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 44 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 45 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 46 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 47 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 48 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 49 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 50 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 51 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 52 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN DENMARK
KEY DATA FINDINGS
2022 DEVELOPMENTS
Surging popularity of nicotine pouches among young consumers
E-cigarettes face challenges due to flavour ban
Competitive landscape shift in heated tobacco
PROSPECTS AND OPPORTUNITIES
Dynamic growth of nicotine pouches with potential limitations ahead
Promising growth of heated tobacco
Moderate growth of e-vapour products amidst intense competition
CATEGORY INDICATORS
Table 57 Number of Adult Vapers 2017-2022
CATEGORY DATA
Table 58 Sales of Smokeless Tobacco by Category: Volume 2017-2022
Table 59 Sales of Smokeless Tobacco by Category: % Volume Growth 2017-2022
Table 60 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 61 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 62 Sales of Heated Tobacco: Volume 2017-2022
Table 63 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 64 Sales of Tobacco Free Oral Nicotine: Volume 2017-2022
Table 65 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2017-2022
Table 66 Sales of Tobacco Free Oral Nicotine by Category: Value 2017-2022
Table 67 Sales of Tobacco Free Oral Nicotine: % Value Growth 2017-2022
Table 68 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 69 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 70 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 71 NBO Company Shares of Smokeless Tobacco: % Volume 2018-2022
Table 72 LBN Brand Shares of Smokeless Tobacco: % Volume 2019-2022
Table 73 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 74 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 75 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 76 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 77 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 78 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 79 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2018-2022
Table 80 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2019-2022
Table 81 Distribution of Smokeless Tobacco by Format: % Volume 2017-2022
Table 82 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 83 Forecast Sales of Smokeless Tobacco by Category: Volume 2022-2027
Table 84 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Tobacco Heating Devices: Volume 2022-2027
Table 86 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2022-2027
Table 87 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 88 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 89 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2022-2027
Table 90 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2022-2027
Table 91 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2022-2027
Table 92 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2022-2027
Table 93 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 94 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027
