Tobacco - Cameroon

August 2010 | 31 pages | ID: T4C605926E3EN
Euromonitor International Ltd

Abstracts

The volume growth of cigarettes increased slightly in 2009. This was mainly driven by aggressive distribution and penetration strategies of Société Industrielle des Tabacs du Cameroun (SITABAC) SA (SITABAC) trying to gain volume share. The activities of Sadipin, involving sales agents in traditional and cultural celebrations, also boosted sales, particularly volume sales of the Superkings brand. According to industry insiders, 2009 practices included the use of stealth advertising to encourage...

Euromonitor International's Tobacco in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes Including RYO Cigarettes, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tobacco industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Tobacco Sales Performance Increases in 2009
Legislative Framework Still Weak Despite New Anti-tobacco Laws
Bat Remains the Leader in 2009
Street Vendors Remains the Most Popular Distribution Channel
Efforts To Curb Smoking Will Lead To Declining Cigarette Sales by 2014
Operating Environment
Legislative Overview/fctc Ratification
  Summary 1 Legislation   Summary at a Glance
Country-specific Legislation: Cameroonian Law
Smoking Prevalence
  Table 1 Smoking Prevalence in Adult Population 2004-2009
  Table 2 Number of Smokers by Gender 2004-2009
the Role and Effect of Cannabis/marijuana
Tar Levels
Health Warnings
Advertising and Sponsorship
Smoking in Public Places
Litigation
Death by Cause
  Table 3 Death by Cause 2004-2009
Taxation and Duty Levies
Duty Paid Packet Marks
Taxation Rates
  Table 4 Taxation and Duty Levies
  Table 5 Average Cigarette Pack Price Breakdown: Brand Examples 2009
Production/imports/exports
  Table 6 Trade Statistics - Cigarettes 2004-2008
  Table 7 Production/Imports/Exports 2004-2009
Illicit Trade in Cigarettes
Market Indicators
  Table 8 Illicit Trade Estimate of Cigarettes by Volume 2004-2009
Market Data
  Table 9 Sales of Tobacco by Category: Volume 2004-2009
  Table 10 Sales of Tobacco by Category: Value 2004-2009
  Table 11 Sales of Tobacco by Category: % Volume Growth 2004-2009
  Table 12 Sales of Tobacco by Category: % Value Growth 2004-2009
  Table 13 Forecast Sales of Tobacco by Category: Volume 2009-2014
  Table 14 Forecast Sales of Tobacco by Category: Value 2009-2014
  Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2009-2014
  Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2009-2014
Definitions
  Summary 2 Research Sources
British American Tobacco Cameroon SA
Strategic Direction
Key Facts
  Summary 3 British American Tobacco Cameroon SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 4 British American Tobacco Cameroon SA: Competitive Position 2009
Société Industrielle Des Tabacs Du Cameroun (sitabac) SA
Strategic Direction
Key Facts
  Summary 5 Société Industrielle Des Tabacs Du Cameroun (SITABAC) SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 Société Industrielle Des Tabacs Du Cameroun (SITABAC) SA: Competitive Position 2009
Westhouse Tobacco Cameroon
Strategic Direction
Key Facts
  Summary 7 Westhouse Tobacco Cameroon: Key Facts
Headlines
Trends
Competitive Landscape
New Product Developments
Distribution
Prospects
Sector Background
Cigarettes: Illicit Trade
Cigarettes: Price Bands
  Summary 8 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/unfiltered
Cigarettes: Carbon/non-carbon Filter
Cigarettes: Filter Length
Cigarettes: Slim/superslim Versus Regular
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
  Table 17 Sales of Cigarettes by Tar Level: Volume 2004-2009
  Table 18 Sales of Cigarettes by Tar Level: Value 2004-2009
  Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2004-2009
  Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2004-2009
  Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2004-2009
  Table 22 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2004-2009
  Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2004-2009
  Table 24 Sales of Cigarettes by Filter Vs Non-filter 2004-2009
  Table 25 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2004-2009
  Table 26 Sales of Cigarettes by Length 2004-2009
  Table 27 Sales of Cigarettes by Regular/Slim 2006-2009
  Table 28 Sales of Cigarettes by Pack Size 2004-2009
  Table 29 Sales of Cigarettes by Pack Type 2004-2009
  Table 30 Cigarettes Company Shares 2005-2009
  Table 31 Cigarettes Brand Shares 2006-2009
  Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2004-2009
  Table 33 Cigarettes: Production, Imports and Exports: Total Volume 2004-2009
  Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2009-2014
  Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2009-2014
  Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
  Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
  Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
  Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2009-2014
  Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
  Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2009-2014
  Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2009-2014
  Table 43 Forecast Sales of Cigarettes by Length 2009-2014
  Table 44 Forecast Sales of Cigarettes by Regular/Slim 2009-2014
  Table 45 Forecast Sales of Cigarettes by Pack Size 2009-2014
  Table 46 Forecast Sales of Cigarettes by Pack Type 2009-2014
Trends
Trends