Sporting Goods: Market Research Report

December 2011 | 154 pages | ID: SECD067C61EEN
Global Industry Analysts, Inc

Abstracts

The global outlook series on the Sporting Goods Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

Illustrated with 31 fact-rich market data tables, the report offers a rudimentary overview of the industry and highlights latest trends and demand drivers.

Regional markets briefly abstracted and covered include United States, Canada, Japan, Europe (France, Germany, Italy, the United Kingdom and Russia among others) Asia-Pacific (China, Hong Kong, India, Indonesia, Taiwan, Australia and New Zealand among others) and Latin America.

The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 435 companies worldwide.

Contents

1.MARKET OVERVIEW

Sporting Goods Industry – A Prelude
Commercialization of Sport – A Business Case for Sporting Goods Industry
Growing Popularity of Sporting Events across the Globe Takes Market to Dizzy Heights
Convergence of Casual & Athletic Designs Works in Favor of Market
Market Classification by Product Type
Sports Apparel
Athletic Footwear
Sports Equipment
Impact of Recent Economic Slowdown in Retrospect
Market on Growth Curve Post Recession
Outlook

Table 1. World Current & Future Market Analysis for Sporting Goods by Geographic Region – US, Europe, Asia-Pacific (including Japan), and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

Table 2. World 5-Year Perspective for Sporting Goods by Geographic Region – Percentage Breakdown of Dollar Sales for US, Europe, Asia-Pacific (including Japan) and Rest of the World Markets for 2011 & 2015

Developing Markets – Hotspots for Growth
East Asia Beckons
Competitive Landscape
Associating with Sporting Events – A Key Competitive Ploy
Consolidation in the Industry
Import-Export Statistics

Table 3. Global Sporting Goods Market (2010): Percentage Breakdown of Imports by Country – US, Japan, Canada, UK, Germany, and Others

Table 4. Global Sporting Goods Market (2010): Percentage Breakdown of Exports by Country – China, US, Chinese Taipei, Germany, Italy, and Rest of World

2.GLOBAL TRENDS AND ISSUES

Growing Media Coverage Spurs Sporting Goods Sale
Endorsements and Sponsorships – Key to Success
Women Participation in Sports is Fueling Up the Sports Goods Market
Outdoor Sports Drawing in More Crowds
The Importance of Niche Players
Manufacturers Resort to Streamlining of their Supply Chain
Growth of e-Commerce Presents Innumerable Opportunities
Global Online Sporting Goods Sales by Region
Time Constraints Proving to be a Major Challenge for Sporting Goods Retailers
Video Games and Home Entertainment – A Major Challenge for Sporting Goods Market
High Level of Piracy, a Major Issue Facing Many Asian Countries

3.REVIEW OF MARKET SEGMENTS

Sports Apparel Market- An Overview

Table 5. World Sports Apparel Market (2011): Percentage Share Breakdown of Revenues by Region/Country – US, Europe, and Rest of World

Key Factors Driving Men’s and Boys’ Sportswear Market
Where do the Opportunities Lie?
Women Participation Revs up the Engine of Apparel Growth
Intimate Sports Apparel – An Emerging Market
New Age Performance Wear
Growing Awareness in Consumers about Technical Specifications
Versatility and Functionality – Key Growth Drivers
Innovative Materials Make Inroad into the Sports Apparel Sector
Competitive Landscape
Sports Apparel Makers and Sports Associations Join Hands
Challenges
Athletic Footwear
A Highly Dynamic Marketplace

Table 6. Global Athletic Footwear Market (2011): Percentage Breakdown of Revenues by Region / Country – US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa and Latin America

Athletic Footwear Makers Party on Consumers Getting Sporty
Demand Factors
Fashion and Not Technology Rules
Fashion-Statements Override Brand Aspirations
Baby Boomers - Changing Priorities...
Trekking Shoes - Going on an Uphill Journey...
Changing Fashion Trends Affect Sport Shoes Market
Female Footwear Market...
The Female Footwear Market - An Aggressive Growth...
Product Innovation - Not a Major Issue Any More?
Participatory Levels – Forecasts for the Near Future
The Role of Manufacturers and Marketers
Excess Inventory Levels
Competition
Marketing Strategies of Footwear Manufacturers - A Comparison...
Shifting Brand Loyalty - A Major Concern!
Sports Equipment Market
Popular Sports Equipment
Standards Related to Sporting Equipment Exports
Winter Sports Products

4.MERGERS AND ACQUISITIONS

5.STRATEGIC CORPORATE DEVELOPMENTS

6.PRODUCT / SERVICE LAUNCHES

A REGIONAL MARKET PERSPECTIVE

1.THE UNITED STATES

Overview
Impact of Recent Economic Recession
Running Shoes – A Bright Spot for Sporting Goods Market in Recession
Overall Industry Growth Resumes in Year 2011
Sporting Goods Sales by Product Category

Table 7. US Sporting Goods Market (2011): Percentage Share Breakdown of Sales by Product Segment – Athletic & Sport Footwear, Athletic & Sport Apparel, and Athletic & Sport Equipment

Major Trends in US Sporting Goods Market
Consolidation – Taking the Market by Storm
Changing Retail Arena
Fitness Instructors and Personal Trainers to Market Athletic Wear
Price Pressure Taking Toll on Manufacturers
Winter Sporting Goods Popular with Skiers and Athletes
Cyclical Trends
Favorable Demographics Augur Well for the Market
Women’s Participation in Sports Continues to Increase
Growth of Small Female Run Companies
Fitness - Driving Women to Buy…

Table 8. US Sportswear Market (2009): Percentage Share Breakdown of Women’s Sportswear Market by Age Group: 55+, 35-54, 25-34, 18-24, 13-17, Below 12

Emergence of Casual Wear Boost Market Prospects
Innovations in Technology Driving Gains
Growing Importance of Fitness
Performance of Sports Licensed Products
Sports Trends in the US
Skiing
Renaissance of Conventional Ski Looks

Table 9. US Winter Sports Market (2009): Percentage Breakdown of Sporting Activity by Male and Female Skiers and Snowboarders

Demographic Profiles of Skiers and Riders
Activity Participation
Suitable Apparel and their Performance
Snowboard Sports
Soccer
Hiking Picks Up Pace
Imports Scenario

Table 10. US Sporting Goods Market (2010): Percentage Breakdown of Imports by Country – China, Taiwan, Canada, Mexico, Thailand, and Others

Exports Scenario

Table 11. US Sporting Goods Market (2010): Percentage Breakdown of Imports by Country – Canada, Japan, UK, Australia, South Korea, and Others

Review of Sports Footwear Market in the US
Offering Discounts- The New Marketing Mantra...
Urban Consumers- The Driving Force…
Baby Boomers & Women – Most Potential Consumer Clusters for Sports Footwear
Developments in Athletic Footwear
Decline in Athletic Footwear
Athletic Footwear for Children
Athletic Footwear for Females
Key Statistics

Table 12. US Athletic Footwear Market (2011): Percentage Share Breakdown of Sales by Product Category – Aerobic, Baseball, Basketball, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Athleisure, and Others

Table 13. US Athletic and Sporting Footwear Market (2011): Percentage Share Breakdown of Sales by Shoe Type – Gym Shoe & Fashion Sneakers, Fitness & Cross Training Shoe, Running & Jogging Shoe, Walking Shoe, and Others

Table 14. US Athletic and Sporting Footwear Market (2011): Percentage Share Breakdown of Sales by Distribution Channel – Sporting Goods Stores, Discount Stores, Specialty Footwear Stores, Internet/Online, Department Stores, and Others*

Table 15. US Athletic and Sporting Footwear Market (2010): Percentage Share Breakdown of Purchases by Age Group

Table 16. US Athletic and Sporting Footwear Market (2011): Percentage Share Breakdown of Purchases by Gender

Trends In Sports Apparel Market
Sports Apparel – A Versatile Interpretation
What Consumers Want
Racket Squad: Apparel for Tennis Players
Sales of Ski and Snowboard Apparel
New Challenges in the Sports Apparel Market
Sporting New Colors
Denim Finds Use in Sports Apart from Active Lifestyle Applications
Technology in Snowboard Attire
Sporting Goods Outlets – A Key Distribution Channel for Sporting Apparel
Women’s Sports Apparel Segment – A Review
What Women Want:
Ladies Sports Shirts in Demand
Women and Girls Apparel Marketing
Nike Appeals to Women's Market
Women Display Preference for Fitness over Competitive Sporting Activities
Women Pioneers Shaping Sports Apparel Market
Womens Sportswear Led by its Own Thrust
Buying Patterns of Women Shopping for Sports and Fitness Clothing

Table 17. Elements That Draw Women to Activewear Purchases

Review of Intimate Sports Apparel Section
Inner Sportswear
Established Players Gamble – Combining Sportivity with Intimacy
Men’s Underwear Ranges from Bikini Briefs to Baggy Boxers
Hip Snowboard Clothing Popular with Winter Athletes and Skiers
Developments in Sports Equipment
Health Consciousness Drives Up Exercise Equipment Demand in the US
Performance of Sports Equipment
Fitness Equipment Sales
Key Statistics

Table 18. US Athletic and Sporting Equipment Market (2011): Percentage Share Breakdown of Revenues by Product Type - Hunting & Firearms, Fishing Tackle, Golf Equipment, Exercise Equipment, and Others

Table 19. US Athletic and Sporting Equipment Market (2011): Percentage Share Breakdown of Sales by Distribution Channel – Sporting Goods Stores, Specialty Sport Shops, Discount Stores, Internet / Online, and Others*

Competitive Landscape
Nike’s Monopoly in the US Sporting Goods Industry
Fragmentation in Sports Equipment Industry
Domination of Athletic Retailers in Footwear

Table 20. US Soccer Footwear Market (2009): Percentage Breakdown of Sales by Leading Player – Adidas, Nike, Puma, and Others

Table 21. US Soccer Apparel Market (2009): Percentage Breakdown of Sales by Leading Player - Adidas, Nike, Puma, and Others

Table 22. US Soccer Equipment Market (2009): Percentage Breakdown of Sales by Leading Player - Adidas, Nike, Puma, and Others

2.CANADA

Sporting Goods Market in Canada
Water Sports Gaining Ground in Canada
Imports and Exports Statistics

Table 23. Canadian Sporting Goods Market (2010): Percentage Breakdown of Imports by Country – China, US, Taiwan, Thailand, Mexico, and Others

Table 24. Canadian Sporting Goods Market (2010): Percentage Breakdown of Exports by Country – US, Sweden, Australia, Netherlands, UK, and Others

Retail Distribution Channels
Leading Retailers
Competition through Discounters in Sports Industry
Specialty Retail Traders
Importance of Bicycles and Accessories
Athletic Footwear
Canadian Sporting Equipment Market – Key Retail Channels
Fitness and Exercise Equipment
Canadian Sports Apparel Market – Key Retail Channels

3.JAPAN

Overview
Sports Participation
Current Scenario

Table 25. Sporting Goods Market in Japan (2011): Percentage Share Breakdown of Revenues by Type – Athletic Wear, Golf, Sports Shoe, Outdoor Sports, Fishing Equipment, Baseball & Softball, and Others

Strategies of Companies
Competition in the Market
Distribution Setup of Sportswear
Sporting Goods Outlets
Direct Sales Channels
Outlets for Select Sportswear Segments
Sports Apparel Market
Overview
Review of Popular Categories of Sportswear
Golf Wear
Ski and Snowboard Wear
Tennis Wear
Training and Athletic Wear
Swimwear Market
Primary features:
Consumer Segments
Men’s Wear Market
Casual Friday Dress Concept in Japan
Women’s Sportswear Market
Influence of American Fashion Trends
Consumer Profile
Children’s Sportswear Market
American Fashion Catches On

4.EUROPE

Overview
The Market In and Out of the Economic Recession

Table 26. European Sporting Apparel and Footwear Market (2011): Percentage Breakdown of Sales by Distribution Channel – Multi-brand Sporting Goods Shops, Clothing and Brand Stores, Footwear Shops, Internet/Online, and Others

Current & Future Scenario

Table 27. European Recent Past, Current & Future Analysis for Sporting Goods by Geographic Region – France, Germany, Italy, UK, and Rest of Europe Independently Analyzed by Annual Sales in US$ Million for Years 2010 through 2015

Table 28. European 5-Year Perspective for Sporting Goods by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, and Rest of Europe for Years 2011 & 2015

Sport Apparel – Potential Market
Health Awareness – Key Growth Factor
Key Hurdles in Sports Retailing in Europe

4A.DENMARK

Market Analysis
New Entrants to the Market
Outlook

4B.FRANCE

Sports Apparel Market
Sportswear: A Contemporary Dressing Style
Men’s Sports Apparel Market
Women’s Sports Apparel Market
The Teenage Market
Sportswear – The ‘In’ Thing in Children’s Wear
Competitive Landscape
Consumer Segments
Trends in the Market
Distribution Scenario
Sports Equipment Market
Overview

4C.GERMANY

Sporting Goods Market – An Overview
Market Highlights
Health Craze Driving Fitness and Exercise Equipment Sales
German Athletic Footwear Market

Table 29. German Athletic Footwear Market (2011): Percentage Breakdown of Sales by Product Segment – Aerobic, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Athleisure, and Others

Golf Equipment Sector

4D.ITALY

Sports Apparel Market
Overview
Major Changes in the Market

4E.POLAND

Fitness Equipment Market Overview

4F.RUSSIA

Sporting Goods Market – An Overview
Market Highlights:
Competition
Leading Sporting Apparel Companies in Russia by Market Segment – Low-End Segment, Medium-End Segment, and Premium- End Segment

4G.SWEDEN

Overview of Sports Apparel

4H.SWITZERLAND

Market Overview
Sports Footwear Market
Market Trends
Canadian Influence on Swiss Market for Sporting Goods

4I.UKRAINE

Overview of Sports Apparel

4J.THE UNITED KINGDOM

Sports Apparel Market – An Overview
Market Highlights
Market Trends
Sports Clothing Trends
Fashion Industry Embraces Sports Style
Immense Opportunities in the Sports and Leisure Market
Women’s Sportswear Market
Athletic Footwear Market
Leading Sporting Goods Retailers

5.ASIA-PACIFIC

Market Overview
Asia Looks Promising

5A.AUSTRALIA AND NEW ZEALAND

Australian Sporting Goods Market - An Overview
Sports Apparel Market
New Zealand SportsWear Market

5B.CHINA

Chinese Sporting Goods Market
Competition
Leading Sporting Goods Companies in China by Market Segment – Low-End Segment, Medium-End Segment, and Premium- End Segment
Distribution Channel
Rising Middle-Class Population Driving Sporting Goods Market Growth
China: An Economical Destination for Overseas Sporting Goods Manufacturers
Growth Inhibitors
Outlook
Outdoor Sports Witness Rapid Growth

5C.HONG KONG

Sporting Goods Market Overview

Table 30. Hong Kong Sporting Goods Market (2010): Percentage Share Breakdown of Exports by Product Type – Sports Footwear, Sports Equipment, and Sportswear

Table 31. Hong Kong Sporting Goods Market (2010): Percentage Breakdown of Exports by Region/Country – Europe, US, Japan, China, Canada, and Others

Sports Apparel Market
Exports Scenario

5D.INDIA

Overview
Competitive Scenario
Clothing Companies Rope in Personalities for Endorsement

5E.INDONESIA

Overview
Fitness Equipment
Production and Exports
Distribution
Imports Scenario
Exhibitions
Consumer Preferences

5F.TAIWAN

Sporting Goods Market
Sports Apparel Market – An Overview
Market Highlights
Consumer Segments
Import Conditions
Distribution Channels
Sporting Goods Equipment Market

6.LATIN AMERICA

Sporting Life in Latin America
Exports – A Vital Factor for Growth

6A.ARGENTINA

Golf Equipment Market Overview
Market Drivers

6B.BRAZIL

Trends in the Water Sports Equipment Industry

6C.CHILE

Sporting Goods Market
Imports

7.MIDDLE EAST

7A.UAE

Global Directory